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Think Like an Adman, Don't Act Like One
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Format: Paperback / softback
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Advertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand, your NGO, political party, or school. Your neighbourhood, city, or country. In every conceivable way.
By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them. And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you).
Think Like an Adman, Don't Act Like One is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you've read this book, you won't have to be an advertiser to do it.
Book Details
INFORMATION
ISBN: 9789063696351
Publisher: BIS Publishers B.V.
Format: Paperback / softback
Date Published: 16 May 2022
Country: Netherlands
Imprint: BIS Publishers B.V.
Audience: Professional and scholarly
DIMENSIONS
Spine width: 14.0mm
Width: 180.0mm
Height: 145.0mm
Weight: 300g
Pages: 160
About the Author
David Snellenberg is a creative director and copywriter. He is founder of DAWN, a BCorp creative consultancy in Amsterdam.
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