Think Like an Adman, Don't Act Like One

Name: Think Like an Adman, Don't Act Like One
Brand: Thames and Hudson (Australia) Pty Ltd
SKU: 9789063696351
Price: 39.99 NZD
Availability: OutOfStock

By David Snellenberg

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Summary

Think Like an Adman, Don't Act Like One by David Snellenberg explores the innovative mindset required in the advertising industry while challenging traditional methods. It offers insights into creative thinking and problem-solving, aimed at entrepreneurs and business professionals seeking to stand out in their fields. The book combines real-world examples with actionable advice, encouraging readers to adopt a fresh perspective on marketing challenges.
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Format: Paperback / softback

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're intrigued by innovative approaches in advertising and are looking to gain insights from creative strategies that transcend typical ad campaigns. It offers a fresh perspective for entrepreneurs and business enthusiasts keen to explore ideas that blend creativity with effective marketing techniques.

Description

Advertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand, your NGO, political party, or school. Your neighbourhood, city, or country. In every conceivable way.

By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them. And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you).

Think Like an Adman, Don't Act Like One is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you've read this book, you won't have to be an advertiser to do it.

Book Details

INFORMATION

ISBN: 9789063696351

Publisher: BIS Publishers B.V.

Format: Paperback / softback

Date Published: 16 May 2022

Country: Netherlands

Imprint: BIS Publishers B.V.

Audience: Professional and scholarly

DIMENSIONS

Spine width: 14.0mm

Width: 180.0mm

Height: 145.0mm

Weight: 300g

Pages: 160

Collections

Business & Entrepreneurship David Snellenberg Humour Marketing & Sales Non-Fiction

About the Author

David Snellenberg is a creative director and copywriter. He is founder of DAWN, a BCorp creative consultancy in Amsterdam.