Think Like an Adman, Don't Act Like One
Advertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand, your NGO, political party, or school. Your neighbourhood, city, or country. In every conceivable way. By telling stories. Or twisting the facts. By...PaperbackSold Out
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