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The Making of a Status Symbol
A Business History of Rolex
Brief Description
Reads like a thriller. An essential epic for anyone interested in Swiss economic history. Le Temps Discover the fascinating story behind Rolex, the world's most iconic luxury watch brand. In The Making of a Status Symbol, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply...
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The Making of a Status Symbol
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This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking.
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Description
Reads like a thriller. An essential epic for anyone interested in Swiss economic history. Le Temps
Discover the fascinating story behind Rolex, the world's most iconic luxury watch brand. In The Making of a Status Symbol, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth and prestige.
Challenging the myth that Rolex's dominance is solely due to superior craftsmanship, Donzé reveals the brand's strategic partnership with an American advertising agency and its genius for storytelling, which allowed it to turn a simple timepiece into a powerful status symbol. Spanning the twentieth century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market.
This book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture or the power of branding. Whether you're a scholar, student or general reader intrigued by the enduring allure of Rolex, The Making of a Status Symbol offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success.
Book Details
INFORMATION
ISBN: 9781526188410
Publisher: Manchester University Press
Format: Paperback / softback
Date Published: 03 June 2025
Country: United Kingdom
Imprint: Manchester University Press
Illustration: 56 black & white illustrations
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 15.0mm
Width: 216.0mm
Height: 138.0mm
Weight: 322g
Pages: 272
About the Author
Pierre-Yves Donze is Professor in Business History at the Graduate School of Economics, Osaka University and a visiting professor at the Department of History, University of Fribourg.
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