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The Lean Startup
The Million Copy Bestseller Driving Entrepreneurs to Success
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Check link for latest rating. ( 358,397 ratings, 4,983 reviews)
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Alastair's Pick
Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too late.
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Description
In The Lean Startup, Eric Ries presents a revolutionary method for developing businesses and products that is changing the way companies operate. This innovative approach, rooted in principles of lean manufacturing, teaches entrepreneurs the art of building a sustainable business by focusing on rapid scientific experimentation and validated learning. It explores the importance of iterating products based on real customer feedback, rather than traditional product development cycles which can be lengthy and speculative.
Ries introduces the concept of the "Minimum Viable Product" (MVP), a strategy that emphasises starting with a bare-bones product to test hypotheses and gather essential customer insights early in the development process. This allows businesses to pivot or persevere based on empirical data, ultimately reducing waste and increasing the probability of success. The Lean Startup demonstrates how to effectively measure progress, set and achieve attainable milestones, and align products more closely with customer needs.
This internationally bestselling book is essential reading for any budding or seasoned entrepreneur who wants to innovate more efficiently and mitigate the risk of failure. With practical advice and real-world examples from companies like Dropbox and Toyota, The Lean Startup offers invaluable guidance on continuously testing your vision, learning from every outcome, and adapting strategies accordingly.
Harvard Business Review has hailed the book, stating, “The Lean Startup changes everything.” Its principles are already being adopted by businesses around the globe, from start-ups to established enterprises, driving sustainable sector-wide growth.
With over a million copies sold worldwide, now is your time to join this transformative movement. Adapt your entrepreneurial practices with the lean methodology and discover what truly matters to your customers. Make the shift from traditional, exhaustive product development to lean and agile processes that foster innovation and success.
Engage with The Lean Startup today and learn how to build products that are not only successful but are truly desired by your customers. This is your blueprint for navigating and thriving in the fast-paced, ever-changing business landscape.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Lean Startup is highly praised for revolutionising the approach to innovation and entrepreneurship. It is deemed essential reading for entrepreneurs and those interested in the field, offering engaging stories and practical advice to help new ventures succeed.
Book Details
INFORMATION
ISBN: 9780670921607
Publisher: Penguin Books Ltd
Format: Paperback / softback
Date Published: 06 October 2011
Country: United Kingdom
Imprint: Portfolio Penguin
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 26.0mm
Width: 153.0mm
Height: 233.0mm
Weight: 412g
Pages: 336
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About the Author
Eric Ries is an entrepreneur and author of The New York Times bestseller The Lean Startup. He serves on the advisory board of a number of technology startups, and has consulted to new and established companies as well as venture capital firms. In 2010, he was named entrepreneur-in-residence at Harvard Business School and is currently an IDEO Fellow. Previously he co-founded and served as CTO of IMVU, his third startup. In 2007, BusinessWeek named him one of the Best Young Entrepreneurs of Tech. In 2009, he was honored with a TechFellow award in the category of Engineering Leadership.The Lean Startup methodology has been written about in The New York Times, the Wall Street Journal, Harvard Business Review, Inc. (where he appeared on the cover), Wired, Fast Company, and countless blogs. He lives in San Francisco.
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