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Stage (Not Age)
How to Understand and Serve People Over 60 the Fastest Growing, Most Dynamic Market in the World
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Check link for latest rating. ( 66 ratings, 15 reviews)
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Format: Hardback
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Stage (Not Age)
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Soon, old people will outnumber young people nearly everywhere in the world. This demographic fact presents challenges, but also massive opportunities. Experts estimate the so-called longevity market at $21 trillion. However, it will be impossible to reach for any business without a longevity strategy that accomplishes two things: resets your understanding of who is an "old person" and identifies and breaks down the systemic barriers that currently block the way. Stage (Not Age) provides the framework to show you how to create a longevity strategy.
Clear-eyed, practical look at a demographic trend that can't be ignored.
Provides a foundation for setting a long-term strategy and anticipating obstacles.
Resets how we think about and talk about age, much the way Moneyball reset how we think about and talk about talent in baseball.
The author has a unique combination of practitioner, academic, and policy expertise that bodes well for commanding the topic.
Audience: C-suite strategists, entrepreneurs, marketers, B-School (curricula), consultants.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Stage (Not Age) by Susan Wilner Golden is praised for its insights into the potential of the longevity market, urging businesses to shift focus from chronological age to life stages in understanding consumer needs. Reviews highlight its clear guidance and compelling arguments for tapping into the spending power of older demographics, suggesting the book as an essential resource for entrepreneurs and companies aiming to innovate within this robust growth sector. The refreshingly optimistic perspective presented serves as an invitation to view an aging population as a critical opportunity rather than a challenge.
Book Details
INFORMATION
ISBN: 9781633699472
Publisher: Harvard Business Review Press
Format: Hardback
Date Published: 14 June 2022
Country: United States
Imprint: Harvard Business Review Press
Illustration: Illustrations
Audience: General / adult
DIMENSIONS
Width: 155.0mm
Height: 234.0mm
Weight: 250g
Pages: 240
About the Author
Susan Wilner Golden is an expert on innovation and entrepreneurial opportunities created by the new longevity, and she teaches this subject at the Stanford Graduate School of Business. She is the director of the dciX impact initiative at the Stanford Distinguished Careers Institute, and advises companies on their longevity strategies. She serves as an adviser to the Techstars Future of Longevity Accelerator and to Pivotal Ventures on longevity investment opportunities. Her career stops in venture capital, public health, and life sciences have given her a multidimensional, multidisciplinary perspective on longevity opportunities.
You can find out more about Susan Golden at: dci.stanford.edu/susan-wilner-golden
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