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No B.S. Guide to Brand-Building by Direct Response

The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Series: No B.S.
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
No B.S. Guide to Brand-Building by Direct Response by Dan S. Kennedy is a practical guide that dispels the myths about conventional brand-building. It focuses on using direct response strategies to create a profitable brand, offering actionable advice for entrepreneurs who want to make their brand stand out and build one that directly connects with and compels the customer. With Kennedy's expertise, the book offers a no-nonsense approach to achieving brand success without falling into common marketing traps.
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Format: Paperback / softback
$3999
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're interested in learning practical strategies for brand-building with a focus on direct response marketing. It offers insightful advice for entrepreneurs and business owners who want to increase their brand's impact and drive measurable results.

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No B.S. Guide to Brand-Building by Direct Response

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs. They deliver a heavy dose of reality: your brand should be a happy, free by-product of direct marketing—not purchased outright.

Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan, or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power; it's about getting a highly valuable brand for free.

Led by Kennedy and contributors, learn the principles behind powerhouse brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe—customers who believe in, promote, and buy your brand.

Series: No B.S.

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Book Details

INFORMATION

ISBN: 9781599185330

Publisher: Entrepreneur Press

Format: Paperback / softback

Date Published: 03 April 2014

Country: United States

Imprint: Entrepreneur Press

Illustration: Illustrations

Contributors:

  • With Forrest Walden
  • With Jim Cavale

Audience: General / adult

DIMENSIONS

Width: 152.0mm

Height: 228.0mm

Weight: 368g

Pages: 280

Collections

Business & Entrepreneurship Dan S Kennedy Marketing & Sales Non-Fiction Start-ups & Entrepreneurship

About the Author

Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.

Forrest Walden and Jim Cavale are the entrepreneurs leading Iron Tribe Fitness, the fastest growing, group personal training, brick-and-mortar fitness franchise in North America. Their business model is unique and their members' success is extraordinary. They are also the authors of Iron Tribe.

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