1
of
1
No B.S. Guide to Brand-Building by Direct Response
The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Series: No B.S.
Ratings/reviews counts are updated frequently.
Check link for latest rating. ( 104 ratings, 9 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still
learning, it may not be perfect - your
feedback is welcome!
Summary
Read More
Format: Paperback / softback
TEMPORARILY OUT OF STOCK
Please add to wishlist to be notified when back in stock
Sorry, we're currently out of stock of No B.S. Guide to Brand-Building by Direct Response. Please add to your Wishlist and we'll send you an email as soon as it's back in stock.
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs. They deliver a heavy dose of reality: your brand should be a happy, free by-product of direct marketing—not purchased outright.
Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan, or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power; it's about getting a highly valuable brand for free.
Led by Kennedy and contributors, learn the principles behind powerhouse brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe—customers who believe in, promote, and buy your brand.
Series: No B.S.
View all-
No B.S. Guide to Succeed in Business by Breaking All the Rules
No B.S. Guide to Succeed in Business by Breaking All the Rules is another no-nonsense, straight-talking addition to Dan Kennedy's renowned No B.S. series, which has sold hundreds of thousands of copies worldwide. In 2024, Dan S. Kennedy is making a significant impact with a new speaking tour, podcast appearances, and an extensive event schedule, further solidifying his influence in...Paperback$6200Unit price /UnavailableAvailableShips in 2-3 weeks
Book Details
INFORMATION
ISBN: 9781599185330
Publisher: Entrepreneur Press
Format: Paperback / softback
Date Published: 03 April 2014
Country: United States
Imprint: Entrepreneur Press
Illustration: Illustrations
Contributors:
- With Forrest Walden
- With Jim Cavale
Audience: General / adult
DIMENSIONS
Width: 152.0mm
Height: 228.0mm
Weight: 368g
Pages: 280
About the Author
Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
Forrest Walden and Jim Cavale are the entrepreneurs leading Iron Tribe Fitness, the fastest growing, group personal training, brick-and-mortar fitness franchise in North America. Their business model is unique and their members' success is extraordinary. They are also the authors of Iron Tribe.
Also by Dan S. Kennedy
View all-
The Ultimate Sales Letter, 4th Edition
The Ultimate Sales Letter, 4th Edition by Dan S. Kennedy is an indispensable guide for anyone looking to master the craft of persuasive writing in today's fast-paced digital world. This authoritative manual covers the secrets behind writing compelling sales letters that capture attention and motivate readers to take action, helping businesses boost their conversions and sales. In an era dominated...Paperback$3299Unit price /UnavailableIn StockShips today -
My Unfinished Business
My Unfinished Business by Dan S. Kennedy invites readers on an introspective journey through the author's rich tapestry of life experiences. This engaging collection of autobiographical essays traverses the undulating terrains of personal and professional realms, revealing the raw and candid moments that define Kennedy's journey. The book intricately weaves stories from his entrepreneurial escapades to his candid reflections on...Paperback$3999Unit price /UnavailableIn StockShips today -
No B.S. Guide to Succeed in Business by Breaking All the Rules
No B.S. Guide to Succeed in Business by Breaking All the Rules is another no-nonsense, straight-talking addition to Dan Kennedy's renowned No B.S. series, which has sold hundreds of thousands of copies worldwide. In 2024, Dan S. Kennedy is making a significant impact with a new speaking tour, podcast appearances, and an extensive event schedule, further solidifying his influence in...Paperback$6200Unit price /UnavailableAvailableShips in 2-3 weeks -
The Best of No BS
The ultimate Dan Kennedy collection. Millionaire-maker Dan S. Kennedy has told it like it is for over 30 years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from 12 of his best-selling titles showcases the top content...Paperback$8100Unit price /UnavailableAvailableShips in 2-3 weeks -
No B.S. Direct Marketing
The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business. In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, alongside his coauthors Darcy Juarez and Marty Fort, builds on and reaffirms all the essential direct marketing strategies from the original edition....Paperback$6200Unit price /UnavailableAvailableShips in 2-3 weeks -
No B.S. Guide to Direct Response Social Media Marketing
Updated to fit today's social media landscape with IGTV, Facebook Lives, YouTube Premium, and more, this new edition applies Dan Kennedy's No-B.S. principles to Kim Walsh Phillips' social media expertise in a no-holds-barred guide. This book prompts readers to invest only in the efforts that drive results and demands a measurable, proven, profitable, direct response. No B.S. Guide to Direct...Paperback$5800Unit price /UnavailableAvailableShips in 2-3 weeks -
No B.S. Guide to Growing a Business to Sell for Top Dollar
Join Dan Kennedy and David Melrose for a no-nonsense dive into building businesses that SELL BIG. In this brand new addition to the No B.S. series, you'll learn how to build a business that you can sell for maximum wealth. Every business owner dreams of pursuing a successful, top-dollar exit that'll get them a 7- to 8-figure payday, but few...Paperback$6300Unit price /UnavailableAvailableShips in 2-3 weeks -
No B.S. Ruthless Management of People and Profits
What does it really take to get productivity from people and, by doing so, maximum profits for your business? With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity...Paperback$6000Unit price /UnavailableAvailableShips in 2-3 weeks -
No B.S. Time Management for Entrepreneurs
Time Is Money and You Are Running Out of It! Dan S. Kennedy, joined by co-author Ben Glass, delivers a fresh take on preserving your most underappreciated and valuable asset, time! With new material addressing social media addiction and time consumption, you'll learn to redefine the saying, "time is money". Learn how to: Calculate the value of your time—and put...PaperbackSold Out
More from Business & Entrepreneurship
View all-
11% offHow To Be Wrong
Sometimes the only way to be right is to get comfortable with being wrong. Most startup advice is dangerously misguided. The mythology of the lone genius founder, the obsession with capital raising, and the theatre of startup ecosystems lead countless ventures astray. Drawing on two decades at the heart of New Zealand's most successful technology companies – Trade Me, Xero,...Paperback$3200Elsewhere:$3999Unit price /UnavailableIn StockShips today -
Roadmap to Property Success
Ready to ditch the 9-to-5 and build lasting wealth through property? In Roadmap to Property Success, seasoned investor and coach Steve Goodey shares the exact strategies that helped him – and thousands of Kiwis – build sustainable property portfolios from scratch. With real-life lessons, hard-won wisdom, and zero sugar-coating, this is your no-BS guide to property investing in New Zealand....Paperback$3199Elsewhere:$3999Unit price /UnavailableIn StockShips today -
Shoe Dog
Shoe Dog by Phil Knight is a riveting memoir that unveils the remarkable journey behind the creation of Nike, one of the world's most iconic and successful brands. Phil Knight's story begins in 1962, when fresh out of business school, he embarks on a daring entrepreneurial adventure with a radical premise: to import high-quality, low-cost athletic shoes from Japan. Armed...Paperback$2400Elsewhere:$2899Unit price /UnavailableIn StockShips today -
Business Made Simple
Business Made Simple by Donald Miller is an essential guide for anyone looking to elevate their career and create a profitable business. This practical book offers sixty daily readings, each accompanied by insightful videos, designed to help professionals and business owners gain a clear understanding of how successful businesses operate. Rather than relying on theoretical knowledge, Miller shares actionable strategies...Paperback$2600Elsewhere:$3000Unit price /UnavailableIn StockShips today -
The Five Dysfunctions of a Team
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen,...Hardback$4700Elsewhere:$5199Unit price /UnavailableIn StockShips today -
Good To Great
Good to Great by Jim Collins is an authoritative guide that investigates what takes a company from mere mediocrity to exceptional greatness. This acclaimed work is based on a five-year research project comparing teams that made that leap to those that didn’t. Collins and his research team examined financial performance, management practices, and corporate culture to distill the essential factors...Hardback$5400Elsewhere:$6000Unit price /UnavailableIn StockShips today -
This Is Strategy
From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think AgainIn this unique and thought-provoking book, Godin shares insights on...Paperback$3150Elsewhere:$3999Unit price /UnavailableAvailableShips in 4-6 weeks -
Zero to One
Zero to One by Blake Masters and Peter Thiel is a ground-breaking and thought-provoking examination of innovation and what it takes for a new company to prosper. Written by Peter Thiel, the co-founder of one of the most successful tech start-ups in history, this book provides a fresh perspective on how to build a valuable and unique enterprise in a...Paperback$2500Elsewhere:$3000Unit price /UnavailableIn StockShips today -
Blue Ocean Strategy, Expanded Edition
Blue Ocean Strategy, Expanded Edition by W. Chan Kim and Renée A. Mauborgne is an essential guide for anyone looking to transform their business strategies and leap into untapped market spaces. This acclaimed book illustrates how companies can break free from the traditional war of competition and instead, create their own "blue oceans" of uncontested market space. The authors delve...Hardback$5700Elsewhere:$6499Unit price /UnavailableIn StockShips today -
The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer
Explore the enlightened path to transformational business success with the updated and expanded edition of Jeffrey Liker's acclaimed work, The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer. Delve into the legendary business philosophy that has placed Toyota at the pinnacle of global manufacturing excellence. In this highly anticipated update, Jeffrey Liker refines and broadens the...Hardback$8500Unit price /UnavailableAvailableShips in 2-3 weeks -
High Output Management
High Output Management by Andrew S. Grove is a legendary business book and a Silicon Valley staple. Written by the former chairman and CEO of Intel, it offers invaluable insights into the art of managing and running a successful company. This practical handbook provides guidance for navigating real-life business scenarios and serves as a powerful manifesto that has the potential...Paperback$3200Elsewhere:$3700Unit price /UnavailableIn StockShips today -
How to Grow Your Small Business
The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll...Paperback$2900Elsewhere:$3500Unit price /UnavailableIn StockShips today
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
Business & Entrepreneurship lists from the team
Explore our curated lists from our heroes to find your next read!
