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No B.S. Direct Marketing

The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
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Brief Description
The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business. In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, alongside his coauthors Darcy Juarez and Marty Fort,... Read More
Format: Paperback / softback
$4999
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No B.S. Direct Marketing

"In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media"--

Marketing

Entrepreneur Books has the unique position of being part of a much larger organization where we can promote our authors across our many media properties. These include the following:

  • Entrepreneur.com—20 million monthly unique U.S. visitors, plus additional sizable unique views from our distribution partners (MSN.com, Google News, Apple News, etc.), Entrepreneur Magazines—2.6 million monthly digital and print magazine readers

  • Newsletters: Entrepreneur Daily: 156K Active Subscribers

  • Entrepreneur.com-15MM Social Followers

  • Entrepreneur Bookstore

Additional Publisher Marketing:

  • Book launch advertising in Entrepreneur print and digital magazine 

  • Email campaign to Entrepreneur subscribers

  • Banner ads on Entrepreneur.com (audience 20 million unique visitors/month)

  • Book cover and text links within related articles and channels on Entrepreneur.com

  • Content campaigns shared via Entrepreneur's social networks (15+ million engaged)

  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts

Author Marketing:

  • Promotion from the Kennedy's No BS Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars.

  • Two-month promotional plan in KIC media that include:

  • 5 print newsletters, social media outreach, and email blasts to their 150,000-subscriber list

  • Teleseminar event around the book's release date

  • Promotion/Communication at No B.S. Inner Circle's fall "Growth Summit," spring "Superconference," and multiple Bootcamps throughout the year

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, alongside his coauthors Darcy Juarez and Marty Fort, builds on and reaffirms all the essential direct marketing strategies from the original edition. They add new material that addresses online, social, and viral marketing media.

The strategies in the book are illustrated by updated case history examples from an elite team of consultants. These consultants are phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and similar avenues to use in 'ordinary' businesses including retail stores, restaurants, and sales.

Book Details

INFORMATION

ISBN: 9781642011685

Publisher: Entrepreneur Press

Format: Paperback / softback

Date Published: 04 July 2024

Country: United States

Imprint: Entrepreneur Press

Edition: 4th New edition

Illustration: Illustrations

Contributors:

  • With Marty Fort
  • With Darcy Juarez

Audience: General / adult

DIMENSIONS

Width: 152.0mm

Height: 228.0mm

Weight: 0g

Pages: 244

Collections

Business & Entrepreneurship Dan S Kennedy Marketing & Sales Non-Fiction

About the Author

Dan S. Kennedy is the provocative, truth-telling author of the popular "No B.S." book series; a serial, successful, multi­ millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $ 1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH. Marty Fort is a musician, music school owner, best-selling author, and one of Dan Kennedy’s top, private clients for over 12 years. Marty has spoken on stage at many of Dan’s marketing & business events— sharing how he’s successfully implemented Dan’s magnetic marketing to help him grow his music coaching businesses. Darcy Juarez, is a direct response marketer, speaker, author and coach. She has spent the last 18 years teaching entrepreneurs and small business owners how to grow their businesses by creating marketing assets to leverage their time. She is highly sought after for her insights and advice in growing businesses using the Magnetic Marketing principles and building systems for efficient and effective attraction, conversion, and retention.

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