Neuromarketing

Marketers are operating in an increasingly competitive environment, so it's more important than ever to know all the tips and tricks to make your marketing succeed. Neuromarketing creates exciting opportunities to craft marketing messages that truly resonate with your customers and help you stand out from the crowd.

This practical and accessible guide is aimed at curious early to mid-level marketing professionals eager to gain a competitive edge. Utilising insights from academic neuroscience, this book identifies key areas marketers can focus on to improve engagement and the results of their campaigns.

Written by expert trainer Katie Hart, Neuromarketing features research conducted over many years with real brands such as Dove, Spotler, and the CIM, providing insights on effective strategies applicable across any business type.

Covering topics from how to enhance recall to the factors influencing decision-making, this comprehensive guide explores how marketers can leverage each of the senses for maximum impact.

Neuromarketing will be your ultimate companion for crafting powerful marketing messages, ensuring you can successfully navigate changing consumer behaviour, attract and retain more customers, and increase relevance for your target audience, all within one handy guide.