1
of
1
Neuromarketing
Practical Insights for Improving Customer Engagement
Brief Description
Marketers are operating in an increasingly competitive environment, so it's more important than ever to know all the tips and tricks to make your marketing succeed. Neuromarketing creates exciting opportunities to craft marketing messages that truly resonate with your customers and help you stand out from...
Read More
Format: Paperback / softback
$6499
Unit price
/
Unavailable
AVAILABLE WITH SUPPLIER
Ships from our Auckland warehouse within 3-4 weeks
Found a better price? Request a price match
Neuromarketing
$6499
Unit price
/
Unavailable
Develop an understanding of how the principles of neuromarketing can be applied to your everyday marketing for a competitive edge.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Marketers are operating in an increasingly competitive environment, so it's more important than ever to know all the tips and tricks to make your marketing succeed. Neuromarketing creates exciting opportunities to craft marketing messages that truly resonate with your customers and help you stand out from the crowd.
This practical and accessible guide is aimed at curious early to mid-level marketing professionals eager to gain a competitive edge. Utilising insights from academic neuroscience, this book identifies key areas marketers can focus on to improve engagement and the results of their campaigns.
Written by expert trainer Katie Hart, Neuromarketing features research conducted over many years with real brands such as Dove, Spotler, and the CIM, providing insights on effective strategies applicable across any business type.
Covering topics from how to enhance recall to the factors influencing decision-making, this comprehensive guide explores how marketers can leverage each of the senses for maximum impact.
Neuromarketing will be your ultimate companion for crafting powerful marketing messages, ensuring you can successfully navigate changing consumer behaviour, attract and retain more customers, and increase relevance for your target audience, all within one handy guide.
Book Details
INFORMATION
ISBN: 9781398622777
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 March 2026
Country: United Kingdom
Imprint: Kogan Page Ltd
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 15.0mm
Width: 156.0mm
Height: 234.0mm
Weight: 666g
Pages: 264
About the Author
Katie Hart is an international speaker, trainer and researcher who has been working in the field of neuromarketing for 15 years. Based in Cambridge, UK, she runs her own neuromarketing insights, training and consultancy business, Katie Hart Ltd., delivering impactful training and research to companies including Unilever, Lloyds Banking and Honda. She is the Customer Insights tutor for the Cambridge Marketing College and delivers webinars, podcasts and training on behalf of the Chartered Institute of Marketing (CIM) including the 'Neuromarketing Masterclass' which she developed on their behalf.
Also by Katie Hart
View all-
Neuromarketing
Develop a marketing strategy that applies neuroscience principles to improve engagement, optimise campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career marketers who want to strengthen credibility and develop campaigns grounded in how people actually think, feel and decide. As competition intensifies and consumer behaviour becomes harder to predict, this book shows how to implement evidence-based...Hardback$29900Unit price /UnavailableAvailableShips in 2-3 weeks
More from Business & Entrepreneurship
View all-
How To Be Wrong
Sometimes the only way to be right is to get comfortable with being wrong. Most startup advice is dangerously misguided. The mythology of the lone genius founder, the obsession with capital raising, and the theatre of startup ecosystems lead countless ventures astray. Drawing on two decades at the heart of New Zealand's most successful technology companies – Trade Me, Xero,...Paperback$3600Elsewhere:$3999Unit price /UnavailableIn StockShips today -
Roadmap to Property Success
Ready to ditch the 9-to-5 and build lasting wealth through property? In Roadmap to Property Success, seasoned investor and coach Steve Goodey shares the exact strategies that helped him – and thousands of Kiwis – build sustainable property portfolios from scratch. With real-life lessons, hard-won wisdom, and zero sugar-coating, this is your no-BS guide to property investing in New Zealand....Paperback$3199Elsewhere:$3999Unit price /UnavailableIn StockShips today -
Shoe Dog
Shoe Dog by Phil Knight is a riveting memoir that unveils the remarkable journey behind the creation of Nike, one of the world's most iconic and successful brands. Phil Knight's story begins in 1962, when fresh out of business school, he embarks on a daring entrepreneurial adventure with a radical premise: to import high-quality, low-cost athletic shoes from Japan. Armed...Paperback$2400Elsewhere:$2899Unit price /UnavailableIn StockShips today -
Business Made Simple
Business Made Simple by Donald Miller is an essential guide for anyone looking to elevate their career and create a profitable business. This practical book offers sixty daily readings, each accompanied by insightful videos, designed to help professionals and business owners gain a clear understanding of how successful businesses operate. Rather than relying on theoretical knowledge, Miller shares actionable strategies...Paperback$2600Elsewhere:$3000Unit price /UnavailableIn StockShips today -
The Five Dysfunctions of a Team
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen,...Hardback$4700Elsewhere:$5199Unit price /UnavailableIn StockShips today -
Good To Great
Good to Great by Jim Collins is an authoritative guide that investigates what takes a company from mere mediocrity to exceptional greatness. This acclaimed work is based on a five-year research project comparing teams that made that leap to those that didn’t. Collins and his research team examined financial performance, management practices, and corporate culture to distill the essential factors...Hardback$5400Elsewhere:$6000Unit price /UnavailableIn StockShips today -
This Is Strategy
From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think AgainIn this unique and thought-provoking book, Godin shares insights on...Paperback$3150Elsewhere:$3999Unit price /UnavailableAvailableShips in 4-6 weeks -
Zero to One
Zero to One by Blake Masters and Peter Thiel is a ground-breaking and thought-provoking examination of innovation and what it takes for a new company to prosper. Written by Peter Thiel, the co-founder of one of the most successful tech start-ups in history, this book provides a fresh perspective on how to build a valuable and unique enterprise in a...Paperback$2500Elsewhere:$3000Unit price /UnavailableIn StockShips today -
Blue Ocean Strategy, Expanded Edition
Blue Ocean Strategy, Expanded Edition by W. Chan Kim and Renée A. Mauborgne is an essential guide for anyone looking to transform their business strategies and leap into untapped market spaces. This acclaimed book illustrates how companies can break free from the traditional war of competition and instead, create their own "blue oceans" of uncontested market space. The authors delve...Hardback$5700Elsewhere:$6499Unit price /UnavailableIn StockShips today -
The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer
Explore the enlightened path to transformational business success with the updated and expanded edition of Jeffrey Liker's acclaimed work, The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer. Delve into the legendary business philosophy that has placed Toyota at the pinnacle of global manufacturing excellence. In this highly anticipated update, Jeffrey Liker refines and broadens the...Hardback$8500Unit price /UnavailableAvailableShips in 2-3 weeks -
High Output Management
High Output Management by Andrew S. Grove is a legendary business book and a Silicon Valley staple. Written by the former chairman and CEO of Intel, it offers invaluable insights into the art of managing and running a successful company. This practical handbook provides guidance for navigating real-life business scenarios and serves as a powerful manifesto that has the potential...Paperback$3200Elsewhere:$3700Unit price /UnavailableIn StockShips today -
How to Grow Your Small Business
The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll...Paperback$2900Elsewhere:$3500Unit price /UnavailableIn StockShips today
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
Business & Entrepreneurship lists from the team
Explore our curated lists from our heroes to find your next read!
