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It Just Works
The Nine Simple Rules of Apple's Success
Brief Description
What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it's a deep-seated obsession. In a world of increasing chaos, Apple has built the world's most valuable company on this single principle. In It Just Works, top-level Apple...
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Format: Hardback
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September 2026
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It Just Works
$5500
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An insider’s account of Apple’s defining commitment to simplicity and how that drives its leadership, culture and global success.
An Apple insider reveals the powerful methods of simplicity - from Steve Jobs to Tim Cook - to help you master focus, organization and creativity in work and life
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Description
What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it's a deep-seated obsession. In a world of increasing chaos, Apple has built the world's most valuable company on this single principle.
In It Just Works, top-level Apple veteran Neil West distils the company's approach into a clear, actionable guide for leaders, entrepreneurs, and anyone ready to make a bigger impact.
This book will show you how to:
- Uncover problems that your customers don't even know they have.
- Harness psychology to make your products attractive.
- Craft a compelling product vision and build a culture that supports it.
- Communicate with a clarity that cuts through the noise.
- Master simplicity to build products that customers crave.
Drawing from stories inside Apple - including Steve Jobs' vision for The Beatles on iTunes, the U2 album fiasco, and the genesis of AirPods - West provides a concise, powerful manual for mastering the art of simple, impactful business.
Book Details
INFORMATION
ISBN: 9781035082001
Publisher: Pan Macmillan
Format: Hardback
Date Published: 03 September 2026
Country: United Kingdom
Imprint: Macmillan Business
Audience: General / adult
DIMENSIONS
Width: 153.0mm
Height: 234.0mm
Weight: 0g
Pages: 304
Collections
Business & Entrepreneurship
Business Innovation & Creativity
Business Strategy & Negotiation
Career Development
Mindset & Self Help
Neil West
Non-Fiction
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Start-ups & Entrepreneurship
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About the Author
Neil West spent ten years as Apple's Head of Music in the UK & Europe, helping grow iTunes into the world's biggest music retailer. He then spent six years as Head of Apple Services for Southern Europe - managing App Store, Apple Music, Apple TV+, Fitness+, Apple Books, and more - a billion-dollar business. It Just Works is his first book.
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