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Neil West

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  • It Just Works
    Pre-order
    It Just Works
    What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it's a deep-seated obsession. In a world of increasing chaos, Apple has built the world's most valuable company on this single principle. In It Just Works, top-level Apple veteran Neil West distils the company's approach into a clear, actionable guide for leaders,...
    By Neil West
    Paperback
    $3399
    Elsewhere:
    $4000
    Pre-order
    Out 15 Sep 2026
  • It Just Works
    Pre-order
    It Just Works
    What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it's a deep-seated obsession. In a world of increasing chaos, Apple has built the world's most valuable company on this single principle. In It Just Works, top-level Apple veteran Neil West distils the company's approach into a clear, actionable guide for leaders,...
    By Neil West
    Hardback
    $5500
    Pre-order
    Out 15 Sep 2026