HBR Guide to Building Your Business Case (HBR Guide Series)
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HBR Guide to Building Your Business Case (HBR Guide Series)
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See moreYou've got a great idea that will increase revenue or productivity—but how do you get approval to make it happen? By building a business case that clearly shows its value.
Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy.
To get any idea off the ground at your company, you'll have to make a strong case for it. HBR Guide to Building Your Business Case gives you the tools to do that.
Series: HBR Guide
View allBook Details
INFORMATION
ISBN: 9781633690028
Publisher: Harvard Business Review Press
Format: Paperback / softback
Date Published: 07 July 2015
Country: United States
Imprint: Harvard Business Review Press
Illustration: illustrations
Contributors:
- With Amy Gallo
Audience: General / adult, Professional and scholarly
DIMENSIONS
Spine width: 20.0mm
Width: 127.0mm
Height: 228.0mm
Weight: 212g
Pages: 176
About the Author
Raymond Sheen, PMP, is the president of Product & Process Innovation, a consulting firm specializing in project management, product development, and process improvement. Amy Gallo is a contributing editor at Harvard Business Review and is the author of the forthcoming HBR Guide to Managing Conflict at Work.
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