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Good Is the New Cool Guide to Meaningful Marketing
How Brands Can Win with Conscious Consumers
Brief Description
How brands can evolve to win with conscious consumers Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind...
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Format: Hardback
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Good Is the New Cool Guide to Meaningful Marketing
$5299
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Unavailable
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Description
How brands can evolve to win with conscious consumers
Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world's most famous brandsβfrom purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordanβto show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber.
In this book, readers will learn about:
- How brands can authentically discover and deploy their social purpose in ways that drive brand love and financial growth.
- The Seven Steps of Meaningful Marketing, including βThink Citizens Not Consumers,β βSolve Problems from the Everyday to the Epic,β and βPeople are the New Mediaβ.
- How brands can collaborate with nonprofits to make money and do good at the same time, using examples from Product(RED), Rivet, and Choose Love.
Good Is the New Cool Guide to Meaningful Marketing earns a well-deserved spot on the bookshelves of all forward-thinking leaders in business, from startups to Fortune 500 companies, seeking to ride the winds of change and market in a better, more meaningful way.
Book Details
INFORMATION
ISBN: 9781394281756
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 24 March 2025
Country: United States
Imprint: John Wiley & Sons Inc
Audience: General / adult
DIMENSIONS
Spine width: 33.0mm
Width: 152.0mm
Height: 229.0mm
Weight: 476g
Pages: 288
About the Author
AFDHEL AZIZ is the Chief Purpose Officer of Conspiracy of Love, a global purpose consultancy (and certified B Corp) with Fortune 500 clients like Adidas, PepsiCo, MondelΔz, Microsoft, and more. He is also the Co-Founder of Good Is the New Cool, a creative studio and incubator.
BOBBY JONES is a visionary entrepreneur and inspiring storyteller whose work has helped leaders in over 140 countries drive meaningful innovation and growth. He is a Co-Founder of Conspiracy of Love, Good Is the New Cool, and RIVET, and inspires audiences through keynotes and workshops to find fulfillment in their work.
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