100,000+ Books, Games & Puzzles in-stock 🇳🇿

Enjoy overnight NZ-wide delivery from our NZ-owned independent bookstore! 🎉

Good Is the New Cool Guide to Personal Purpose

Designing a Meaningful and Prosperous Career
By Afdhel Aziz and Bobby Jones
0.0 (0 reviews)
Brief Description
How to Supercharge Your Career with Purpose and Impact At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career helps employees bring their full selves to work by helping them... Read More
Format: Hardback
$5299
AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 3-4 weeks

Found a better price? Request a price match

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

How to Supercharge Your Career with Purpose and Impact

At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers. This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organisations in the form of higher levels of engagement, innovation, recruitment, and retention.

This book explores the ground-breaking GPS to Purpose framework for finding Personal Purpose, helping readers pinpoint their Gifts, Passions, and how they can be of Service to others, and in the process drive business growth through solving social and environmental problems.

With ideas applied at Fortune 500 companies like Adidas, PepsiCo, Microsoft, and others, this book discusses topics including:

  • Explaining what Personal Purpose is in a clear and accessible way
  • Unpacking the many mental, physical, and financial benefits of finding Purpose
  • How to unleash your inner ‘Intrapreneur’ at work
  • How to write an inspiring Living Vision for your life—and your work

The Good Is the New Cool Guide to Personal Purpose earns a well-deserved spot on the bookshelves of all employees seeking to design a career that is both meaningful and successful—and help them drive growth in an entrepreneurial way through solving social and environmental problems.

Book Details

INFORMATION

ISBN: 9781394274864

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 17 February 2025

Country: United States

Imprint: John Wiley & Sons Inc

Audience: General / adult

DIMENSIONS

Spine width: 25.0mm

Width: 160.0mm

Height: 231.0mm

Weight: 454g

Pages: 240

Collections

Afdhel Aziz Bobby Jones Business & Entrepreneurship Business Leadership & Management Career Development Company Culture & Human Resources Mindset & Self Help New Year, New You Non-Fiction Self-Help & Personal Development

About the Author

AFDHEL AZIZ is the Chief Purpose Officer of Conspiracy of Love, a global purpose consultancy (and certified B Corp) with Fortune 500 clients like Adidas, PepsiCo, Mondelēz, Microsoft, and more. He is also the Co-Founder of Good Is the New Cool, a creative studio and incubator.

BOBBY JONES is a visionary entrepreneur and inspiring storyteller whose work has helped leaders in over 140 countries drive meaningful innovation and growth. He is a Co-Founder of Conspiracy of Love, Good Is the New Cool, and RIVET, and inspires audiences through keynotes and workshops to find fulfillment in their work.

Also by Afdhel Aziz

View all
  • Good Is the New Cool Guide to Conscious Business
    How brands can evolve to win with conscious consumers In the Good Is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact, conscious capitalism experts Afdhel Aziz and Bobby Jones deliver all of the knowledge and tools needed to discover, design, and deploy sustainable and inclusive growth within any organisation. This book draws on...
    By Afdhel Aziz and Bobby Jones
    Hardback
    $5299
    Available
    Ships in 3-4 weeks
  • Good Is the New Cool Guide to Meaningful Marketing
    How brands can evolve to win with conscious consumers Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world's most famous brands—from purpose-driven pioneers like TOMS,...
    By Afdhel Aziz and Bobby Jones
    Hardback
    $5299
    Available
    Ships in 3-4 weeks

Also by Bobby Jones

View all
  • Good Is the New Cool Guide to Conscious Business
    How brands can evolve to win with conscious consumers In the Good Is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact, conscious capitalism experts Afdhel Aziz and Bobby Jones deliver all of the knowledge and tools needed to discover, design, and deploy sustainable and inclusive growth within any organisation. This book draws on...
    By Afdhel Aziz and Bobby Jones
    Hardback
    $5299
    Available
    Ships in 3-4 weeks
  • Good Is the New Cool Guide to Meaningful Marketing
    How brands can evolve to win with conscious consumers Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world's most famous brands—from purpose-driven pioneers like TOMS,...
    By Afdhel Aziz and Bobby Jones
    Hardback
    $5299
    Available
    Ships in 3-4 weeks

More from Self-Help & Personal Development

View all
  • Signed Copy
    New Release
    "What Were You Thinking!?"
    Everything parents need to know about their baby, child or teen's developing brain to raise resilient, emotional intelligent kids, by globally renowned neuroscience educator Nathan Wallis. 'What were you thinking!?'If you've ever asked this in despair while watching a toddler melt down, a tween push boundaries or a teenager make a truly terrible decision, this book is for you.In "What Were...
    By Nathan Wallis
    Paperback
    $3299
    Elsewhere:
    $3999
    (1)
    In Stock
    Ships today
  • The Let Them Theory
    New York Times Bestselling Author. Millions of books sold worldwide! A Life-Changing Tool Millions of People Can't Stop Talking About What if the key to happiness, success, and love was as simple as two words? If you've ever felt stuck, overwhelmed, or frustrated with where you are, the problem isn't you. The problem is the power you give to other...
    By Mel Robbins
    Paperback
    $2599
    Elsewhere:
    $3200
    (8)
    In Stock
    Ships today
  • Eat Your Ice Cream
    Eat Your Ice Cream
    The New York Times bestseller that presents a bold new vision for living well and ageing with purpose from a world-renowned health expert THE INSTANT NEW YORK TIMES BESTSELLER From a leading doctor and world-renowned health expert, the simple, uplifting and practical guide to cutting through the wellness noise, living well and ageing with purpose. ‘Essential reading for anyone who...
    By Dr Ezekiel J. Emanuel
    Paperback
    $3199
    Elsewhere:
    $4000
    (2)
    In Stock
    Ships today
  • New Release
    The Winner's Formula
    The Neuroscience of Peak Performance, Success, and Happiness Why do some people win all the time? Why do others languish? From Olympians to Formula 1 drivers, addicts to billionaires, cognitive neuroscientist Dr Kerry Spackman has spent decades working to help people understand how to succeed. In The Winner's Formula, Kerry explains what goes on in your brain when you are...
    By Kerry Spackman
    Paperback
    $3199
    Elsewhere:
    $3999
    In Stock
    Ships today
  • Choose Your Hard
    Every path in life is hard. Being unfit and unhealthy is hard. Choosing to exercise, eat well, face discomfort, and do the difficult things is also hard. The question is: which hard do you choose? In Choose Your Hard, Professor Grant Schofield, one of New Zealand’s most cited health scientists with over 18,000 citations in the scientific literature, argues that...
    By Grant Schofield
    Paperback
    $3300
    Elsewhere:
    $3500
    In Stock
    Ships today
  • The Atomic Habits Daily Calendar
    New Release
    The Atomic Habits Daily Calendar
    Powerful ideas for each day of the year from the author of the #1 worldwide bestseller, Atomic Habits. Based on the principles that made Atomic Habits a global phenomenon, this daily calendar turns habit formation into a simple daily practice. Get actionable guidance, motivational insights, and system-building tools that make it easier to get a little bit better—every day of...
    By James Clear
    Calendar
    $3699
    Elsewhere:
    $3999
    In Stock
    Ships today
  • The DOSE Effect
    The DOSE Effect offers small habits to boost your brain chemistry. "This book will help you find more motivation, create deeper connections, energise your body, and destress your mind," says Jay Shetty, author of Think Like a Monk. Life can feel overwhelming, but it doesn’t have to be. Today’s fast-paced world leaves many of us struggling with extreme emotional highs...
    By TJ Power
    Paperback
    $3199
    Elsewhere:
    $3999
    (2)
    In Stock
    Ships today
  • New Release
    Now What?
    There are countless self-help books telling you how to get the life you want—how to find your purpose, make your plan, follow your goals. Yet, too many of us are frozen in life, unfulfilled and stuck with what we have. Too often, we only see our future through a lens of the past—our past beliefs, experiences, and circumstances. We desire...
    By Gary John Bishop
    Paperback
    $3299
    Elsewhere:
    $3999
    In Stock
    Ships today
  • We Can Do Hard Things
    We Can Do Hard Things is a powerful and inspiring guide co-authored by renowned voices Abby Wambach, Glennon Doyle, and Amanda Doyle. This compelling book offers insights and encouragement to help readers tackle life's toughest challenges. By combining personal stories with practical advice, the authors empower you to embrace resilience and courage. Their collective wisdom sheds light on the strength...
    By Abby Wambach and Glennon Doyle and Amanda Doyle
    Paperback
    $3200
    Elsewhere:
    $4000
    In Stock
    Ships today
  • Atua Wahine
    Ancient wisdom of the Māori goddesses to help you navigate the modern world Atua Wahine are the Māori goddesses who make up the world around us: earth, fire, water, the moon, and more. From the earth mother, Papatuanuku, who sustains and nurtures us, to the goddess of peace, Hineputehue, who transformed pain into beauty, and the misunderstood goddess of the...
    By Hana Tapiata
    Hardback
    $3000
    Elsewhere:
    $3699
    (3)
    In Stock
    Ships today
  • The Myth of Normal
    A book that changes everything - from the legendary Dr Gabor Maté THE INSTANT SUNDAY TIMES BESTSELLER OVER ONE MILLION COPIES SOLD We tend to believe that normality equals health. Yet what is the norm in the Western world? Mental illness and chronic disease are on an unstoppable rise. How did we get here? And what lies ahead for us?...
    By Gabor Maté and Daniel Maté
    Paperback
    $2400
    Elsewhere:
    $3000
    In Stock
    Ships today
  • The Anxious Generation
    A powerful argument for reclaiming childhood—and all human relationships—from the online world, from the influential social psychologist and international bestselling author. Jonathan Haidt has spent his career speaking truth and wisdom in some of the most difficult spaces—communities polarised by politics and religion, campuses battling culture wars, and now the mental health emergency hitting teenagers today in many countries around...
    By Jonathan Haidt
    Paperback
    $2299
    Elsewhere:
    $3000
    In Stock
    Ships today

Why buy from us?

Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!

Service & Delivery

Service & Delivery

Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.

Auckland Bookstore

Auckland Bookstore

We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.

Our Gifting Service

Our Gifting Service

Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.

The Latest at Book Hero

View all