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Digital Marketing Strategy
An Integrated Approach to Online Marketing
Brief Description
Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topics from seamless AI integration to the utilisation of digital analytical tools. Digital Marketing Strategy is an international bestseller, providing practical information on structuring and implementing a more strategic...
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Format: Paperback / softback
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Digital Marketing Strategy
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.
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Description
Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topics from seamless AI integration to the utilisation of digital analytical tools.
Digital Marketing Strategy is an international bestseller, providing practical information on structuring and implementing a more strategic approach to digital marketing. In this fully updated fourth edition, Simon Kingsnorth explores AI in marketing, e-commerce, marketing automation, and the utilisation of digital analytical tools. This new edition also includes fresh real-world examples and platform recommendations around AI.
With new cutting-edge insights on AI in advertising, NFTs, the metaverse and Web3, Digital Marketing Strategy serves as an ideal roadmap for navigating digital channels and operations. This book includes checklists, key terminology, and insights from leading industry experts to aid in the development of your own digital marketing strategy.
Supplemented by online resources consisting of practical implementation guides, presentation slides, and activity sheets, this is an essential guide for marketers and students seeking to build an effective digital strategy.
Book Details
INFORMATION
ISBN: 9781398622067
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 November 2025
Country: United Kingdom
Imprint: Kogan Page Ltd
Edition: 4th Revised edition
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Width: 156.0mm
Height: 234.0mm
Weight: 0g
Pages: 424
About the Author
Simon Kingsnorth is a marketing expert with over 25 years' industry experience. Based in Reading, UK, he has held senior marketing roles at leading brands, is CEO of the global marketing agency SK and is a regular keynote speaker and contributor to industry publications. He is the author of The Digital Marketing Handbook and Marketing in Web 3.0 also published by Kogan Page.
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