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Digital Marketing Strategy
An Integrated Approach to Online Marketing
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Digital Marketing Strategy
$7200
Unit price
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Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the global bestseller.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.
Digital Marketing Strategy is a global bestseller and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing, and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.
Digital Marketing Strategy will show you how to effectively select, align, and manage digital channels and operations to streamline a successful digital marketing strategy for measurable, optimised results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas, and Hostelworld, as well as checklists, key terms, and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.
Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, and lead generation, as well as presentation slides and activity sheets.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Digital Marketing Strategy by Simon Kingsnorth is praised for its up-to-date insights on modern digital marketing practices, making it a critical resource for both students and professionals. The book is commended for its comprehensive coverage of digital marketing channels, its integration of post-pandemic case studies, and its balance of practical advice and theoretical depth. Reviewers highlight its ability to blend the tactical and creative aspects of digital marketing, establishing it as an essential tool in the field.
Book Details
INFORMATION
ISBN: 9781398605978
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 May 2022
Country: United Kingdom
Imprint: Kogan Page Ltd
Edition: 3rd Revised edition
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 22.0mm
Width: 157.0mm
Height: 234.0mm
Weight: 625g
Pages: 416
About the Author
Simon Kingsnorth is a digital marketing expert with over 20 years' industry experience. Based in Reading, UK, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. A regular conference keynote speaker and contributor to industry publications, he is the author of The Digital Marketing Handbook, also published by Kogan Page.
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