Confessions of an Advertising Man

Name: Confessions of an Advertising Man
Brand: Alliance Distribution Services Pty Ltd
SKU: 9781904915379
Price: 34.99 NZD
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By David Ogilvy

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Summary

Confessions of an Advertising Man by David Ogilvy offers an insider's look into the advertising world, blending practical advice with personal anecdotes. Ogilvy shares his philosophies on advertising, leadership, and innovation while providing case studies from his career. The book is rich with wisdom on building a successful advertising career and running an agency.
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Format: Paperback / softback

$34⁹⁹

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Confessions of an Advertising Man

$34⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're fascinated by the world of advertising and want insights from one of the greatest minds in the industry. It combines practical advice, personal anecdotes, and witty insights, offering a timeless look at the principles of successful advertising. Whether you're an aspiring advertiser or simply curious about the art and strategy behind compelling campaigns, this could provide both inspiration and valuable lessons.

Confessions of an Advertising Man

A key work in the literature of advertising, marketing and business management in general, explaining his concepts, tactics and techniques for success and offering a blueprint for good practice in business - all written in the bracingly robust and direct style that became the Ogilvy hallmark.

Description

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics, and techniques that made this book an international bestseller.

Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

David Ogilvy's Confessions of an Advertising Man is highly regarded in the business and advertising community. It is often described as essential reading for those in advertising, business, and marketing, praised for its insightful takes on management and company culture. The book is lauded for its clarity in explaining concepts and techniques, with many industry leaders recommending it as foundational for understanding modern advertising and brand communication.

Book Details

INFORMATION

ISBN: 9781904915379

Publisher: Southbank Publishing

Format: Paperback / softback

Date Published: 01 September 2011

Country: United Kingdom

Imprint: Southbank Publishing

Audience: General / adult

DIMENSIONS

Width: 153.0mm

Height: 234.0mm

Weight: 298g

Pages: 194

Collections

Biography & Memoir Business & Entrepreneurship David Ogilvy Featured Marketing & Sales New to Book Hero Non-Fiction

About the Author

David Ogilvy was born in West Horsley, England in 1911 and was the youngest of five children of a Scottish stockbroker. He was educated in Edinburgh and then at Oxford, but was thrown out before he completed his degree. This, he said, was the real failure in his life. He then worked in the kitchen of the Hotel Majestic in Paris and was a door-to-door salesman for AGA Cookers in Britain before emigrating to the US in 1938. At the age of 37, he founded his New York based agency, which later merged to form an international company now known as Ogilvy & Mather. It employs 10,000 people in 90 countries.

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