7 Lessons in Persuasion and Influence
Found a better price? Request a price match
7 Lessons in Persuasion and Influence
7 short lessons to help you master persuasion and influence - whatever your business role.
A SHORT COURSE IN PERSUASION AND INFLUENCE BASICS.
7 Lessons in Persuasion and Influence is a quick course in persuasiveness, giving you everything you need to know in just seven short chapters. From understanding how people make decisions to increasing your authority and building rapport, you'll rapidly develop the ability to influence others.
Lesson 1: What is influence?
Lesson 2: Conveying the right image
Lesson 3: Becoming a voice of authority
Lesson 4: Speaking the language of influence
Lesson 5: Filtered thinking
Lesson 6: Flexible influencing
Lesson 7: Proven persuasion techniques
Explore the main themes and ideas in persuasion and influence, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Persuasion and Influence is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
Book Details
INFORMATION
ISBN: 9781399830553
Publisher: John Murray Press
Format: Paperback / softback
Date Published: 18 June 2026
Country: United Kingdom
Imprint: John Murray Business
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 16.0mm
Width: 128.0mm
Height: 196.0mm
Weight: 98g
Pages: 128
About the Author
Di McLanachan is the founder and Director of Learning Curves. She has over 25 years experience working with clients across the UK and internationally in all aspects of business training and personal development coaching.
Also by Di McLanachan
View allMore from Business & Entrepreneurship
View allWhy buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 80,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
