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7 Lessons in Persuasion and Influence

Master Persuasion Basics in 7 Steps
Brief Description
A SHORT COURSE IN PERSUASION AND INFLUENCE BASICS. 7 Lessons in Persuasion and Influence is a quick course in persuasiveness, giving you everything you need to know in just seven short chapters. From understanding how people make decisions to increasing your authority and building rapport, you'll... Read More
Format: Paperback / softback
$2799
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Releases 29th September 2026 (Approx. Date) Pre-order  "7 Lessons in Persuasion and Influence" now to secure your copy from our first shipment

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7 short lessons to help you master persuasion and influence - whatever your business role.

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A SHORT COURSE IN PERSUASION AND INFLUENCE BASICS.

7 Lessons in Persuasion and Influence is a quick course in persuasiveness, giving you everything you need to know in just seven short chapters. From understanding how people make decisions to increasing your authority and building rapport, you'll rapidly develop the ability to influence others.

Lesson 1: What is influence?

Lesson 2: Conveying the right image

Lesson 3: Becoming a voice of authority

Lesson 4: Speaking the language of influence

Lesson 5: Filtered thinking

Lesson 6: Flexible influencing

Lesson 7: Proven persuasion techniques

Explore the main themes and ideas in persuasion and influence, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Persuasion and Influence is your fastest route to success.

ABOUT THE SERIES

7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Book Details

INFORMATION

ISBN: 9781399830553

Publisher: John Murray Press

Format: Paperback / softback

Date Published: 18 June 2026

Country: United Kingdom

Imprint: John Murray Business

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 16.0mm

Width: 128.0mm

Height: 196.0mm

Weight: 98g

Pages: 128

About the Author

Di McLanachan is the founder and Director of Learning Curves. She has over 25 years experience working with clients across the UK and internationally in all aspects of business training and personal development coaching.

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