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Reverse Innovation

Create Far From Home, Win Everywhere
By Chris Trimble and Vijay Govindarajan
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3.84 goodreads logo

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Check link for latest rating. ( 341 ratings, 27 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Reverse Innovation by Vijay Govindarajan and Chris Trimble explores how breakthrough ideas originate in developing countries and then spread to wealthier nations. The authors illustrate how this business strategy can lead to growth in global markets by reversing the traditional innovation process. Through real-world examples and researched insights, the book offers practical guidance for companies looking to capitalise on emerging market innovations.
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Format: Hardback
$6499
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're intrigued by the concept of successful innovations originating in developing countries and then being adapted for use in wealthier nations. The authors explore how this approach can drive significant growth and offer insightful strategies for companies looking to broaden their market reach. If you're interested in global business strategies and how they can be applied innovatively, this book could be a fascinating read.

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Reverse Innovation

Reverse Innovation

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Reverse Innovation introduces the idea of developing in emerging markets first—instead of scaling down rich world products—to unlock a world of opportunities for your business.

Written by Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth and stemming from a pivotal article in Harvard Business Review, the book offers an important next step for companies looking to derive long-term value from emerging markets.

According to the authors: "Reverse innovation is a potent force that will transform the global economy over the next few decades. It will redistribute power and wealth to countries and companies who understand it and diminish those who do not."

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Reverse Innovation by Vijay Govindarajan and Chris Trimble is praised for its insightful examination of how innovation in developing economies can inspire global business strategies. The book is noted for its clear presentation, combining theoretical concepts with real-world case studies from companies like GE and PepsiCo. It has been well-received for offering both practical advice and a fresh perspective on global economic dynamics, making it a valuable read for executives and business leaders interested in emerging markets and innovation.

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Book Details

INFORMATION

ISBN: 9781422157640

Publisher: Harvard Business Review Press

Format: Hardback

Date Published: 10 April 2012

Country: United States

Imprint: Harvard Business Review Press

Illustration: Illustrations

Contributors:

  • Foreword by Indra K. Nooyi

Audience: Professional and scholarly

DIMENSIONS

Width: 155.0mm

Height: 234.0mm

Weight: 467g

Pages: 256

Collections

Business & Entrepreneurship Business Innovation & Creativity Business Strategy & Negotiation Chris Trimble Non-Fiction Technology & Digital Transformation in Business Vijay Govindarajan

About the Author

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College, and the first Professor-in-Residence and Chief Innovation Consultant at General Electric. He ranked third in the recent Thinkers 50 list of the greatest management thinkers in the world. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.

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