Chris Trimble

Reverse Innovation introduces the idea of developing in emerging markets first—instead of scaling down rich world products—to unlock a world of opportunities for your business. Written by Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth and stemming from a pivotal article in Harvard Business Review, the book offers an important next step for companies looking...

In this book, the authors argue that the most successful everyday innovators break down the process into six manageable steps: 1. Divide the labour; 2. Assemble the dedicated team; 3. Manage the partnership; 4. Formalise the experiment; 5. Break down the hypothesis; 6. Seek the truth. The Other Side of Innovation codifies this staged approach in a variety of contexts....