Business Plans For Dummies<sup>®</sup>, UK Edition
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Business Plans For Dummies®, UK Edition
Business Plans For Dummies®, UK Edition, by Paul Tiffany, Steven D. Peterson, and Colin Barrow, is your essential guide to mapping out a realistic business plan from scratch. If you need a hand with your business strategy, this straightforward guide walks you through all the main aspects of business planning, from clarifying objectives to finding funding and researching customer behaviour. It contains the latest information on planning methods and initiatives, including planning in turbulent times.
Realise your long-term goals by understanding what you want from your business and where you are headed. Check out the competition and practise the latest market research techniques to best position your business.
Sort out your finances by constructing a value chain, examining your cash flow, and calculating a sensible budget. Prepare for change by learning to read cultural, political, and technological trends, and develop strategic alternatives.
Open the book and find:
- Tips on writing a motivational mission statement
- Details of the latest consumer trends and online research resources
- How to seize lucrative opportunities before your competitors
- Forecasting and budgeting strategies for all businesses
- Advice on hiring and firing
- Ways to adapt your business model to economic change
Learn to:
- Put together a watertight business strategy
- Plan achievable business goals
- Take advantage of the latest technology and marketing trends
Book Details
INFORMATION
ISBN: 9781119974420
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 17 May 2011
Country: United States
Imprint: John Wiley & Sons Inc
Edition: WHS Travel Edition
Audience: General / adult
DIMENSIONS
Spine width: 25.0mm
Width: 191.0mm
Height: 239.0mm
Weight: 340g
Pages: 272
About the Author
Paul Tiffany is a management consultant and university professor.
Steven Peterson is the founder of Home Planet Technologies, a management training company.
Colin Barrow was for ten years Head of the Enterprise Group at Cranfield School of Management and is the bestselling author of Starting a Business For Dummies.
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