Barbara Findlay Schenck

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers...

The fast and easy way to construct a winning business plan. If you're looking to establish, expand, or re-energise a business, the best place to start is with a sound business plan, and this new edition of Business Plans Kit For Dummies is here to help you get started. From securing start-up money from investors to successfully growing or reimagining...

Whether you’re a business beginner with big ideas or an established company looking to review your plans in a changing business environment, this practical, user-friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including planning documents, forms, financial worksheets, checklists, operation surveys, and customer profiles in both Word and PDF...

Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small...