The Business Plan Workbook

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 11th edition of The Business Plan Workbook guides you through all the necessary steps to construct a winning business plan.

This is a practical run-through of 26 key areas of development in strategic planning. It allows you to think of these areas in isolation through assignments that ensure you have stress-tested your business proposition. This guide covers how to:

• Come up with a winning business idea
• Complete market and competitive research
• Forecast watertight financials and projections

This new edition is fully updated throughout to include:

• New real-world examples including Nubank, YuLife, Inceptio Technology, Dotolib, Livspace, Teya and Zepz
• Using AI to write business plans, including how to analyse market segments, create financial projects, and finesse SWOT modelling
• More on storytelling and creating a compelling narrative for investors
• Thoroughly revised to reflect changes in government policies, tax regulations, trade policies, and how to anticipate and adapt to new regulations
• A deck of 80 PowerPoint slides providing resources and downloadable templates