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Planning and Managing Public Relations Campaigns
A Strategic Approach
Series: PR In Practice
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Planning and Managing Public Relations Campaigns
$7275
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Planning and Managing Public Relations Campaigns
A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available.
Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring the success of campaigns of all sizes. It covers vital areas including the role of public relations in organisations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation, and review.
With discussion of new developments in the industry, from the gig economy and online influencers to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions, and assessment tasks.
Series: PR In Practice
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Planning and Managing Public Relations Campaigns
Paperback$7275Unit price /UnavailableAvailableShips in 3-4 weeks
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Anne Gregory's Planning and Managing Public Relations Campaigns is praised for being a comprehensive and practical guide for PR practitioners. It receives accolades for covering fundamental aspects of PR practice, offering a timeless framework for navigating complex business contexts, and being a valuable resource for crafting strategic communication strategies. Many reviewers consider it an essential desk reference that supports enhancing communication skills and stakeholder impact.
Book Details
INFORMATION
ISBN: 9781789663204
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 December 2020
Country: United Kingdom
Imprint: Kogan Page Ltd
Edition: 5th Revised edition
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 20.0mm
Width: 155.0mm
Height: 232.0mm
Weight: 525g
Pages: 352
About the Author
Dr Anne Gregory is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice with senior experience both in-house and in consultancy. She remains a consultant and an advisor at board level to several large organizations.
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