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Planning and Managing Public Relations Campaigns
A Strategic Approach
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Brief Description
Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Planning and Managing Public Relations Campaigns provides a road map for success in carrying out PR campaigns and stands out as a leading 'how-to' guide in...
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Planning and Managing Public Relations Campaigns
$9599
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A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.
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Description
Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Planning and Managing Public Relations Campaigns provides a road map for success in carrying out PR campaigns and stands out as a leading 'how-to' guide in the field.
In its 6th edition, Planning and Managing Public Relations Campaigns, provides the blueprint on how to ensure the success of campaigns, regardless of their scale. Key topics covered include the role of public relations in organisations, contextual significance, research and analysis, goal setting, strategic approaches, tactical implementation, time management, resource allocation, and thorough evaluation and review.
Keeping pace with the latest industry trends, this updated edition explores new developments such as the use of AI in PR, and the implications for planning and managing campaigns. Purpose, ESG, corporate responsibility, and decision-making are also explored in depth.
This book incorporates recent real-world examples to illustrate current best practices. Augmented by a range of online resources, including extended examples and lecture slides, Planning and Managing Public Relations Campaigns serves as an essential guide for both students and mid-level professionals alike in the dynamic world of PR.
Book Details
INFORMATION
ISBN: 9781398620292
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 December 2025
Country: United Kingdom
Imprint: Kogan Page Ltd
Edition: 6th Revised edition
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Width: 156.0mm
Height: 234.0mm
Weight: 250g
Pages: 376
About the Author
Dr Anne Gregory is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice. She remains a consultant and an advisor at board level to several large organizations. Mandy Pearse is an award-winning PR consultant, speaker, researcher and trainer. She works in her own practice and as an LGA associate. Based in Devon, UK, she provides a wide range of training courses of the CIPR, RTPI and many other clients.
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Planning and Managing Public Relations Campaigns
Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring the success of campaigns of all sizes. It covers...Paperback$13800Unit price /UnavailableAvailableShips in 2-3 weeks
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