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Complete MBA For Dummies

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Complete MBA For Dummies by Kathleen Allen and Peter Economy serves as an essential guide that demystifies complex MBA topics. It covers fundamental business principles like financial management, strategic marketing, operations, and leadership skills, providing practical insights and strategies. Crafted for both aspiring and continuing business professionals, the book offers a comprehensive yet accessible foundation in business and entrepreneurship.
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Format: Paperback / softback
$4799
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're looking to gain a comprehensive understanding of business concepts typically covered in an MBA programme without enrolling in one. It's designed for aspiring entrepreneurs and business professionals who want practical strategies and insights to enhance their decision-making and management skills.

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Complete MBA For Dummies

Want to get an MBA? The Complete MBA For Dummies, 2 nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Your guide to understanding the basics of an MBA

Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA programme, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognise and reward your employees, analyse financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principles of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionised everything from manufacturing to marketing. Discover how to:

  • Know and respond to your customers’ needs
  • Handle budgets and forecasts
  • Recruit and retain top people
  • Establish and run employee teams
  • Use Sarbanes-Oxley to your company’s advantage
  • Negotiate with the best of them
  • Build long-term relationships with clients
  • Avoid common managerial mistakes
  • Improve cash flow
  • Market your products and services
  • Make the most of your advertising dollar

Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!

Book Details

INFORMATION

ISBN: 9780470194294

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 04 January 2008

Country: United States

Imprint: For Dummies

Edition: 2nd edition

Audience: Professional and scholarly

DIMENSIONS

Spine width: 28.0mm

Width: 185.0mm

Height: 231.0mm

Weight: 567g

Pages: 432

About the Author

Kathleen R. Allen, PhD, is the author of Entrepreneurship and Small Business Management, 3rd Ed., Launching New Ventures, 5th Ed., Bringing New Technology to Market, and Growing and Managing an Entrepreneurial Business, as well as several other trade books. As a Professor of Entrepreneurship at the Lloyd Greif Center for Entrepreneurial Studies, based in the Marshall School of Business at the University of Southern California, Allen has helped hundreds of entrepreneurs start their ventures. At USC, she's also director of the Marshall Center for Technology Commercialization, where she works with scientists and engineers to help bring their inventions to market. As an entrepreneur herself, Allen has co-founded four companies and is presently the co-founder and president of N2TEC Institute, which is dedicated to technology-based economic development in rural areas of the United States (www.n2tec.org). Allen holds a PhD from USC, an MBA, and a master's degree in Romance Languages. Peter Economy (La Jolla, CA) is Associate Editor for the Apex Award-winning magazine Leader to Leader, a member of the National Advisory Council of the Creativity Connection of the Arts and Business Council of Americans for the Arts, a member of the board of directors of SPORTS for Exceptional Athletes (www.s4ea.org), and bestselling co-author of The SAIC Solution: How We Built an $8 Billion Employee-Owned Technology Company. He has also worked on more than 30 other books, including Managing For Dummies, 2nd Ed., The Management Bible, Enterprising Nonprofits: A Toolkit for Social Entrepreneurs, and Writing Children's Books For Dummies .

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