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Entrepreneurship For Dummies

By Kathleen Allen
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Entrepreneurship For Dummies by Kathleen Allen is a comprehensive guide that introduces readers to the world of entrepreneurship. It covers essential topics such as developing business ideas, creating business plans, managing finances, and understanding marketing strategies. It also explores the challenges and opportunities entrepreneurs face, equipping readers with the knowledge to start and grow their own successful businesses.
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Format: Paperback / softback
$5699
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're curious about starting your own business and want a straightforward guide that demystifies the entrepreneurial journey. Kathleen Allen offers practical advice and insights that are perfect for newcomers looking to understand the essentials of launching and running a successful business. If you're eager to turn your business ideas into reality with a clear, step-by-step approach, this book could be an ideal companion.

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Entrepreneurship For Dummies

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

The perfect resource for your journey to start a business

Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers’ needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch.

In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age.

  • Understand the process of starting a business, from beginning to end
  • Complete the necessary planning and meet legal requirements, without the headache
  • Get expert tips and tricks on funding your idea and bringing your product or service to market
  • Build the foundation you need to keep your business thriving and growing

Entrepreneurship For Dummies supports you as you travel along the road to success.

Book Details

INFORMATION

ISBN: 9781119912637

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 29 December 2022

Country: United States

Imprint: For Dummies

Edition: 2nd edition

Audience: General / adult

DIMENSIONS

Spine width: 28.0mm

Width: 185.0mm

Height: 231.0mm

Weight: 612g

Pages: 448

Collections

Business & Entrepreneurship Dummies Kathleen Allen Non-Fiction Start-ups & Entrepreneurship

About the Author

Kathleen Allen, Ph.D., is Professor Emerita of Entrepreneurship at the USC Marshall School of Business, where she founded and led the USC Marshall Center for Technology Commercialization, a collaboration of science, engineering, ­medicine, and business. She has written more than 15 books, including the first edition of Entrepreneurship For Dummies and The Complete MBA For Dummies.

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