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Entrepreneurship For Dummies
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Entrepreneurship For Dummies
$5699
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The perfect resource for your journey to start a business
Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers’ needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch.
In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age.
- Understand the process of starting a business, from beginning to end
- Complete the necessary planning and meet legal requirements, without the headache
- Get expert tips and tricks on funding your idea and bringing your product or service to market
- Build the foundation you need to keep your business thriving and growing
Entrepreneurship For Dummies supports you as you travel along the road to success.
Book Details
INFORMATION
ISBN: 9781119912637
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 29 December 2022
Country: United States
Imprint: For Dummies
Edition: 2nd edition
Audience: General / adult
DIMENSIONS
Spine width: 28.0mm
Width: 185.0mm
Height: 231.0mm
Weight: 612g
Pages: 448
About the Author
Kathleen Allen, Ph.D., is Professor Emerita of Entrepreneurship at the USC Marshall School of Business, where she founded and led the USC Marshall Center for Technology Commercialization, a collaboration of science, engineering, medicine, and business. She has written more than 15 books, including the first edition of Entrepreneurship For Dummies and The Complete MBA For Dummies.
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