Kathleen Allen

Your guide to understanding the basics of an MBA Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA programme, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the...

The perfect resource for your journey to start a business Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers’ needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch....