Transformed

Transformed is a groundbreaking guide for companies aiming to flourish in today's ever-evolving digital landscape. Penned by the renowned product development expert Marty Cagan, this book serves as both a manual and an inspiration for transforming businesses into dynamic and adaptive entities. Brought to life through engaging anecdotes and in-depth case studies, Cagan provides readers with a roadmap for adopting the product operating model used by the world's leading tech firms.

Building on the insights shared in his previous works, Inspired and Empowered, Cagan shifts the focus from product teams and leaders to the larger organizational change. Here, he addresses the burning question on many executives' minds: "We want to embrace this change, but is transformation feasible given our entrenched ways?" With Transformed, Cagan offers an affirmative answer, providing a continuum from aspiration to achievement.

The essence of Transformed lies in its threefold approach. First, it educates readers on the core principles and benefits of the product operating model. By laying out these fundamentals, Cagan demystifies the practices that empower tech giants to consistently innovate and outperform competitors.

Secondly, the book seeks to convince decision-makers through detailed case studies of successful transformations. Readers will gain insights from real-life scenarios where businesses have transitioned from traditional models to become more strategic, agile, and consumer-focused. These examples reinforce the notion that while challenging, transformation is within reach for any company willing to commit.

The final pillar of Cagan's work is to inspire through remarkable tales of product innovation. By showcasing the potential that lies beyond successful transformation, Transformed encourages readers to envision the extraordinary achievements possible with the right mindset and methodologies. It's a call to action for leaders and teams to dream big and drive change.

Targeted at those at the helm of steering organisational change—CEOs, senior executives, product leaders, and team members—Transformed provides actionable advice and a galvanising look at the future. The book is a testament to Cagan's and his team at the Silicon Valley Product Group’s vast expertise, brimming with real-world examples and practical strategies poised to elevate your business practices.

If your company is ready to evolve with the times, Transformed is an indispensable tool. It maps out the path from stagnation to innovation, equipping leaders with the knowledge and inspiration needed to achieve sustainable growth and long-term success in today's digital-first world.