Inspired

Inspired by Marty Cagan is an essential guide for anyone involved in the conception, development, and delivery of outstanding technology products. The book delves into the secrets behind the unparalleled success of tech giants like Amazon, Google, Facebook, Netflix, and Tesla. Detailing the distinct approaches these companies employ, Cagan reveals how they design and deploy products that captivate and engage consumers worldwide. Through insightful analysis, the book provides a blueprint for cultivating a high-performing product organisation that consistently meets consumer needs and drives business success.

Cagan provides an in-depth exploration into the intricacies of creating products that do not just serve functional purposes but resonate with users on a deeper level. He examines the importance of assembling the perfect team with diverse skills and innovation mindset, and stresses the significance of a lightweight yet efficient process that empowers teams to discover and develop the right products. Furthermore, he highlights the need for a robust product culture that encourages creativity, experimentation, and a relentless pursuit of excellence.

This comprehensive resource is invaluable whether you are steering an early-stage startup seeking product/market fit, a growth-stage company aiming to scale your operations, or a well-established enterprise striving to revitalise your value proposition. Inspired empowers your product organisation to achieve unmatched levels of customer satisfaction, foster consistent innovation, and secure enduring business success.

Enriched with Marty Cagan's personal anecdotes and profiles of today's eminent product managers and tech-powered companies such as Adobe, Apple, BBC, Google, Microsoft, and Netflix, Inspired transforms your approach to developing technology products. It serves not only as a guide but as an inspiration to enhance and refine your team's product efforts.

The seminal first edition of Inspired, released a decade ago, cemented its status as a cornerstone for technology product managers around the globe. This updated second edition maintains its ambition to be the single most vital resource for tech product managers. Refreshingly new and incorporating the most contemporary practices and techniques, it features insights from the people and processes behind every successful product. This edition is indispensable for those aspiring to elevate their product management prowess and align with the cutting-edge standards set by the industry's most acclaimed tech companies.