Series: Silicon Valley Product Group

Inspired by Marty Cagan is an essential guide for anyone involved in the conception, development, and delivery of outstanding technology products. The book delves into the secrets behind the unparalleled success of tech giants like Amazon, Google, Facebook, Netflix, and Tesla. Detailing the distinct approaches these companies employ, Cagan reveals how they design and deploy products that captivate and engage...

Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they...

Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, Loved shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten...

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they...