Martina Lauchengco

Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, Loved shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten...

Product is Hard. The best product companies use the product operating model to build their tech-powered products. The SVPG Partners have led product at some of the most iconic product operating model companies in the world. The Product is Hard Box Set can help you transform how you work and the results you can achieve. Titles included in this one-of-a-kind...