100,000+ Books, Games & Puzzles in-stock πŸ‡³πŸ‡Ώ

Overnight NZ-wide delivery on in-stock orders πŸš€

Small Business Marketing Kit For Dummies

Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Small Business Marketing Kit For Dummies by Barbara Findlay Schenck offers practical advice and strategies for small business owners aiming to enhance their marketing efforts. The book covers marketing fundamentals, crafting effective marketing plans, and utilising digital tools to reach a wider audience. It's a user-friendly guide designed to help entrepreneurs navigate the complexities of modern marketing with step-by-step instructions.
Read More
Format: Multiple-component retail product, part(s) enclosed
$6699
AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 3-4 weeks

Found a better price? Request a price match

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might find this guide valuable if you're a small business owner looking to enhance your marketing strategies without breaking the bank. It's packed with practical advice, tips, and tools designed to help you effectively promote your business and attract more customers. Whether you're just starting or seeking to refine your current approach, this resource offers accessible insights tailored for entrepreneurs.

Book Hero thinking about your next read

Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Harness the power of marketing and watch your business grow

Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.

If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.

  • Using social media as a marketing tool
  • Communicating with customers
  • Financing a marketing campaign
  • The companion CD includes tools and templates to give you a jump-start on putting your new skills to work

If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered.

CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

Book Details

INFORMATION

ISBN: 9781118311837

Publisher: John Wiley & Sons Inc

Format: Multiple-component retail product, part(s) enclosed

Date Published: 31 August 2012

Country: United States

Imprint: For Dummies

Edition: 3rd edition

Audience: General / adult, Professional and scholarly

DIMENSIONS

Spine width: 25.0mm

Width: 185.0mm

Height: 231.0mm

Weight: 544g

Pages: 384

About the Author

Barbara Findlay Schenck has been a marketing consultant for more than 20 years, with clients ranging from small businesses to Fortune 500 companies. In addition to her experience as a small business strategist, she's also a bestselling author and nationally syndicated columnist. Visit her website at www.bizstrong.com.

Also by Barbara Findlay Schenck

View all
  • Branding For Dummies
    Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers...
    Paperback
    $5699
    Available
    Ships in 3-4 weeks
  • Business Plans Kit For Dummies
    The fast and easy way to construct a winning business plan. If you're looking to establish, expand, or re-energise a business, the best place to start is with a sound business plan, and this new edition of Business Plans Kit For Dummies is here to help you get started. From securing start-up money from investors to successfully growing or reimagining...
    Paperback
    $7099
    Available
    Ships in 3-4 weeks
  • Business Plans Kit For Dummies, UK Edition
    Whether you’re a business beginner with big ideas or an established company looking to review your plans in a changing business environment, this practical, user-friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including planning documents, forms, financial worksheets, checklists, operation surveys, and customer profiles in both Word and PDF...
    Set
    $5299
    Available
    Ships in 3-4 weeks

More from Business & Entrepreneurship

View all
  • How To Be Wrong
    Sometimes the only way to be right is to get comfortable with being wrong. Most startup advice is dangerously misguided. The mythology of the lone genius founder, the obsession with capital raising, and the theatre of startup ecosystems lead countless ventures astray. Drawing on two decades at the heart of New Zealand's most successful technology companies – Trade Me, Xero,...
    Paperback
    $3600
    Elsewhere:
    $3999
    (1)
    In Stock
    Ships tomorrow
  • Roadmap to Property Success
    Ready to ditch the 9-to-5 and build lasting wealth through property? In Roadmap to Property Success, seasoned investor and coach Steve Goodey shares the exact strategies that helped him – and thousands of Kiwis – build sustainable property portfolios from scratch. With real-life lessons, hard-won wisdom, and zero sugar-coating, this is your no-BS guide to property investing in New Zealand....
    Paperback
    $3199
    Elsewhere:
    $3999
    In Stock
    Ships tomorrow
  • Shoe Dog
    Shoe Dog by Phil Knight is a riveting memoir that unveils the remarkable journey behind the creation of Nike, one of the world's most iconic and successful brands. Phil Knight's story begins in 1962, when fresh out of business school, he embarks on a daring entrepreneurial adventure with a radical premise: to import high-quality, low-cost athletic shoes from Japan. Armed...
    Paperback
    $2400
    Elsewhere:
    $2899
    (1)
    In Stock
    Ships tomorrow
  • Business Made Simple
    Business Made Simple by Donald Miller is an essential guide for anyone looking to elevate their career and create a profitable business. This practical book offers sixty daily readings, each accompanied by insightful videos, designed to help professionals and business owners gain a clear understanding of how successful businesses operate. Rather than relying on theoretical knowledge, Miller shares actionable strategies...
    Paperback
    $2600
    Elsewhere:
    $3000
    In Stock
    Ships tomorrow
  • The Five Dysfunctions of a Team
    In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen,...
    Hardback
    $4700
    Elsewhere:
    $5199
    (1)
    In Stock
    Ships tomorrow
  • Good To Great
    Good to Great by Jim Collins is an authoritative guide that investigates what takes a company from mere mediocrity to exceptional greatness. This acclaimed work is based on a five-year research project comparing teams that made that leap to those that didn’t. Collins and his research team examined financial performance, management practices, and corporate culture to distill the essential factors...
    Hardback
    $5400
    Elsewhere:
    $6000
    (3)
    In Stock
    Ships tomorrow
  • This Is Strategy
    From Seth Godin, one of the world's most influential business thinkers and bestselling author ofΒ This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." β€”Adam Grant, author of Think AgainIn this unique and thought-provoking book, Godin shares insights on...
    Paperback
    $3150
    Elsewhere:
    $3999
    (1)
    Available
    Ships in 4-6 weeks
  • Zero to One
    Zero to One by Blake Masters and Peter Thiel is a ground-breaking and thought-provoking examination of innovation and what it takes for a new company to prosper. Written by Peter Thiel, the co-founder of one of the most successful tech start-ups in history, this book provides a fresh perspective on how to build a valuable and unique enterprise in a...
    Paperback
    $2500
    Elsewhere:
    $3000
    In Stock
    Ships tomorrow
  • Blue Ocean Strategy, Expanded Edition
    Blue Ocean Strategy, Expanded Edition by W. Chan Kim and RenΓ©e A. Mauborgne is an essential guide for anyone looking to transform their business strategies and leap into untapped market spaces. This acclaimed book illustrates how companies can break free from the traditional war of competition and instead, create their own "blue oceans" of uncontested market space. The authors delve...
    Hardback
    $5700
    Elsewhere:
    $6499
    (1)
    In Stock
    Ships tomorrow
  • The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer
    Explore the enlightened path to transformational business success with the updated and expanded edition of Jeffrey Liker's acclaimed work, The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer. Delve into the legendary business philosophy that has placed Toyota at the pinnacle of global manufacturing excellence. In this highly anticipated update, Jeffrey Liker refines and broadens the...
    Hardback
    $8500
    (1)
    Available
    Ships in 2-3 weeks
  • High Output Management
    High Output Management by Andrew S. Grove is a legendary business book and a Silicon Valley staple. Written by the former chairman and CEO of Intel, it offers invaluable insights into the art of managing and running a successful company. This practical handbook provides guidance for navigating real-life business scenarios and serves as a powerful manifesto that has the potential...
    Paperback
    $3200
    Elsewhere:
    $3700
    In Stock
    Ships tomorrow
  • How to Grow Your Small Business
    The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll...
    Paperback
    $2900
    Elsewhere:
    $3500
    In Stock
    Ships tomorrow

Why buy from us?

Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!

Service & Delivery

Service & Delivery

Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.

Auckland Bookstore

Auckland Bookstore

We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.

Our Gifting Service

Our Gifting Service

Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.