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Winning the Story Wars
Why Those Who Tell (and Live) the Best Stories Will Rule the Future
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Format: Hardback
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Winning the Story Wars
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See moreDoes your brand tell a story? In Winning the Story Wars
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Description
Does your brand tell a story? In Winning the Story Wars, globally recognized storyteller, designer, and entrepreneur Jonah Sachs argues that only those brands that tell values-driven stories through the right channels will revolutionise marketing. Above that, they may become humanity's greatest hope for the future.
Sachs systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytise. This book will speak to the message-makers in any type of company or organisation.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Winning the Story Wars by Jonah Sachs receives praise for its insightful exploration into storytelling as a powerful tool for brands. Reviewers highlight the book's blend of mythology, psychology, and marketing wisdom, noting it offers practical strategies for creating compelling brand narratives. The combination of Sachs's engaging writing and captivating illustrations by Drew Beam enhances its appeal, making it a valuable resource for marketing professionals and leaders.
Book Details
INFORMATION
ISBN: 9781422143568
Publisher: Harvard Business Review Press
Format: Hardback
Date Published: 10 July 2012
Country: United States
Imprint: Harvard Business Review Press
Illustration: Illustrations
Audience: Professional and scholarly
DIMENSIONS
Width: 155.0mm
Height: 234.0mm
Weight: 581g
Pages: 288
About the Author
About the Author: Jonah Sachs.
As the cofounder and CEO of Free Range Studios, Sachs has helped hundreds of major brands and causes break through the media noise with unforgettable campaigns. His work on renowned viral videos including The Meatrix and The Story of Stuff have brought key social issues to the attention of more than sixty-five million people online. A constant innovator, his studio's websites and stories have taken top honors three times at the South by Southwest Interactive Festival. Sachs's work and opinions have been featured in a variety of media, including the New York Times, NPR, and Fast Company magazine, which named him one of its fifty most influential social innovators.
About the Illustrator: Drew Beam
Drew Beam is the Innovation Director at Free Range Studios, where he helps clients see the future and leap into it. After earning his BFA at Rhode Island School of Design (RISD), Beam built a successful career creating visuals and innovation strategies for dozens of Fortune 500 companies. His illustrations have been published by Time Warner Books, Penguin Books, and Rolling Stone magazine, to name just a few.
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