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Well-Designed
How to Use Empathy to Create Products People Love
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Description
Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success.
Sharp and refreshing, design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book.
In Well-Designed, Kolko—VP at MyEdu and Founder and Director of the Austin Center for Design—shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artefacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behaviour, and create deep engagement.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Well-Designed by Jon Kolko has received praise for its insightful approach to integrating design thinking into business practices. Reviewers appreciate how it emphasizes the importance of emotional connection with customers and highlights design's role in creating successful products. The book offers practical methods for product managers and leaders, blending intuitive design skills with business strategy, making it a valuable resource for those in product development and entrepreneurship.
Book Details
INFORMATION
ISBN: 9781625274793
Publisher: Harvard Business Review Press
Format: Hardback
Date Published: 11 November 2014
Country: United States
Imprint: Harvard Business Review Press
Illustration: Illustrations
Audience: General / adult
DIMENSIONS
Width: 155.0mm
Height: 234.0mm
Weight: 467g
Pages: 224
About the Author
Jon Kolko is Vice President of Consumer Design at Blackboard Inc. He joined Blackboard with the acquisition of MyEdu, a start-up focused on helping students succeed in college and get jobs. Jon is also the founder and Director of Austin Center for Design. His work focuses on bringing the power of design to social enterprises. He has worked extensively with both start-ups and Fortune 500 clients, and he's most interested in humanizing educational technology. Jon previously held the roles of both Principal Designer and Associate Creative Director at frog design and was also a Professor of Interaction Design and Industrial Design at the Savannah College of Art and Design.
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