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The Work Smarter Guide to Pitching
The Playbook for Painless Persuasion
Series: Work Smarter Series
Brief Description
A masterclass in the art of pitching, filled with insights from two of the best experts in the field. - Kath Easthope, Co-founder of Boardwave Kean and Khandurova don't just break the myth of the magic of pitching; they tell you how to practise it. -...
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Format: Paperback / softback
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The Work Smarter Guide to Pitching
$3499
Unit price
/
Unavailable
Based on decades of experience composing, rehearsing, delivering, receiving and analysing thousands of pitches across four continents, this book distils what's proven to be effective into an easy to implement system which works. You might even find you enjoy your next pitch...
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Description
A masterclass in the art of pitching, filled with insights from two of the best experts in the field. - Kath Easthope, Co-founder of Boardwave
Kean and Khandurova don't just break the myth of the magic of pitching; they tell you how to practise it. - Ollie Scott, Founder and CEO of Unknown
This book puts belief in people and their particular powers at the epicentre of how to achieve a desired response. - Stephen Court, Chief Marketing Officer, The London Academy of Music & Dramatic Art (LAMDA)
You're pitching more than you think. At work. At home. In meetings. In emails.
It's not just about getting a 'yes'. It's about earning belief. About getting others on board.
Whether you're speaking to a client, an investor or a room full of decision-makers, The Work Smarter Guide to Pitching helps you pitch without pretending, sell without selling out, and win the kind of 'yes' that means something. You'll find smart tools, step-by-step guides and practical checklists to help you prepare, present and persuade - your way.
No jargon. No fluff. Just honest persuasion that works.
Every pitch budget should include the price of a copy of this book for everyone in the team. - Rob Norman, Advisor, Board Director and former Chief Digital Officer of WPP Media
One of those rare books that are insightful, practical and fun . . . A must-read for everyone who plays to win. - Guenther Schumacher, Vice President and Chief Revenue Officer, Venable LLP
The Work Smarter series:
Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.
Series: Work Smarter Series
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'An invaluable, refreshing return to the essentials of marketing - a great and useful read' Sophie Devonshire, CEO of The Marketing Society Whether you're in a huge business, a start-up or have a side-hustle, marketing matters. 'Strength of brand/marketing' is most frequently cited by business analysts (at 79%) as critical to a firm's success. But marketing is in a state...Paperback$3499Unit price /UnavailableAvailableShips in 4-6 weeks -
The Work Smarter Guide to Pitching
A masterclass in the art of pitching, filled with insights from two of the best experts in the field. - Kath Easthope, Co-founder of Boardwave Kean and Khandurova don't just break the myth of the magic of pitching; they tell you how to practise it. - Ollie Scott, Founder and CEO of Unknown This book puts belief in people and...Paperback$3499Unit price /UnavailableAvailableShips in 4-6 weeks
Book Details
INFORMATION
ISBN: 9781408783184
Publisher: Little, Brown Book Group
Format: Paperback / softback
Date Published: 18 September 2025
Country: United Kingdom
Imprint: Robinson
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 14.0mm
Width: 136.0mm
Height: 214.0mm
Weight: 151g
Pages: 144
About the Author
David Kean and Tatiana Khandurova have been senior leaders in large technology and communications organisations, such as Google and Omnicom, and successful entrepreneurs. TRey have advised the C-suite of many of the world's largest and most successful corporations, as well as start ups, the fastest-growing unicorn companies and private equity and venture capital partnerships: Farfetch, WPP, Stellantis, the Government Property Agency, BNP Paribas, BDO, CBRE, British Airways, McLaren, EE, Phoenix Equity Partners and multiple martech and marcomms companies.
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