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The Ultimate Question 2.0 (Revised and Expanded Edition)
How Net Promoter Companies Thrive in a Customer-Driven World
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Check link for latest rating. ( 1,338 ratings, 92 reviews)
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The Ultimate Question 2.0 (Revised and Expanded Edition)
$7499
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Reveals the question most critical to your company's future: 'Would you recommend us to a friend?'. This title provides a blueprint for long-term growth and success.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: Would you recommend us to a friend? By asking customers this question, you generate a vital metric: your Net Promoter Score.
In the five years since the book was published, Net Promoter has transformed companies large and small, across industries and sectors. Far more than a metric, it constitutes a game-changing system and ethos that rivals Six Sigma in its power.
In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Ultimate Question 2.0 receives praise for its expanded insights on the Net Promoter Score (NPS) and its impact on customer loyalty and business growth. CRM magazine highlights the book's evolution since its original release, underscoring its significance in the business sector. Forbes.com describes it as a "wonderful" read, while 800 CEO READ notes its practical application, citing its adoption by major companies like Apple and Virgin Media.
Book Details
INFORMATION
ISBN: 9781422173350
Publisher: Harvard Business Review Press
Format: Hardback
Date Published: 20 September 2011
Country: United States
Imprint: Harvard Business Review Press
Illustration: Illustrations
Contributors:
- With Rob Markey
Audience: General / adult
DIMENSIONS
Width: 155.0mm
Height: 234.0mm
Weight: 524g
Pages: 304
About the Author
Fred Reichheld is a Fellow at Bain & Company. He is the bestselling author of The Loyalty Effect, published by Harvard Business Review Press, as well as numerous articles published in Harvard Business Review. Rob Markey is a partner and director in Bain & Company's New York office and head of the firm's global Customer Strategy and Marketing practice.
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