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The Ultimate Marketing Engine
5 Steps to Ridiculously Consistent Growth
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Check link for latest rating. ( 60 ratings, 11 reviews)
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The Ultimate Marketing Engine
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
A step-by-step system for creating customers and clients for life.
In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organisations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.
The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.
In this book, you will learn:
- Why strategy must come before tactics.
- How to narrow your focus and choose only ideal customers.
- Why no one wants what you sell – and what they actually want.
- How to use story and narrative as the voice of strategy.
- How to construct the perfect customer journey.
- How to grow your business with your customers.
This book introduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing, and how you view every customer.
The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Ultimate Marketing Engine by John Jantsch is praised for its transformative approach to marketing, encouraging businesses to focus on customer growth and success rather than just their own objectives. Reviewers highlight its insightful strategies for aligning business operations with client transformation and emphasize its practical guidance for achieving predictable growth. The book is considered essential for entrepreneurs aiming to rebuild or enhance their businesses with a customer-centric strategy that naturally fosters word-of-mouth success.
Book Details
INFORMATION
ISBN: 9781400224777
Publisher: HarperCollins Focus
Format: Paperback / softback
Date Published: 28 October 2021
Country: United States
Imprint: HarperCollins Leadership
Audience: General / adult
DIMENSIONS
Spine width: 16.0mm
Width: 139.0mm
Height: 212.0mm
Weight: 208g
Pages: 224
About the Author
John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.
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