The Personal Branding Playbook

Take control of your personal brand and become a person of influence today.

Everyone has a personal brand. You have a personal brand with the people you work with, the people you love, the people who serve you your morning coffee, and the people you greet on your morning commute. Every single interaction we have builds a picture of who we are as a person—a personal brand. But what that personal brand looks like depends on whether you are willing to take control of your own narrative or allow other people to write it for you.

Written by Amelia Sordell, founder of one of the world's leading personal branding agencies, The Personal Branding Playbook: Turn your personality into your competitive advantage reveals the strategies and tactics Amelia used to build a reach of over 100 million people and a 100% inbound model. This tactical guidebook will first show you how to take control of your personal brand and build an entirely authentic reputation that drives real results. It's a strategic take on leveraging your personality to win great clients, attract awesome opportunities, and accelerate your personal and professional growth.

The Personal Branding Playbook draws on Amelia's real-life experience to show how you can:

• Craft your story.
• Design your personal brand strategy.
• Share your story with the world online.
• Build a community of loyal fans, not followers.
• Drive inbound leads, opportunities, and introductions.
• Position yourself as the option, not just an option, in your market.

Engaging, practical, and refreshingly honest, The Personal Branding Playbook: Turn your personality into your competitive advantage is packed with real failures, successes, lessons, and strategies from the author Amelia Sordell's life. This book is the ultimate guide to helping CEOs, freelancers, and students leverage their unique personality to gain an advantage and become a person of influence.