The Penguin Small Business Guide: the complete reference handbook for small to medium enterprises
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The Penguin Small Business Guide: the complete reference handbook for small to medium enterprises
Whether you already own a small or medium business, or you are thinking of buying or starting one, this guide will keep you up-to-date with the changing face of Australian small business.
Whether you already own a small or medium business, or you are thinking of buying or starting one, this guide will keep you up-to-date with the changing face of Australian small business.
It gives advice on:
- Preparing a business plan
- Effective marketing and public relations strategies
- How to comply with the new workplace relations legislation
- Understanding your key legal and regulatory obligations
- Making the most of the Internet and e-commerce
- Preparing financial statements and forecasts
- Raising money
- Minimising risk exposure and tax obligations
It also includes case studies of successful business owners - from Dick Smith and Gerry Harvey in Australia to Richard Branson and Bill Gates.
The Penguin Small Business Guide: the complete reference handbook for small to medium enterprises by Nicholas Humphrey is your definitive guide to thriving in the small business arena.
Book Details
INFORMATION
ISBN: 9780143203476
Publisher: Penguin Random House Australia
Format: Paperback / softback
Date Published: 28 June 2010
Country: Australia
Imprint: Penguin Random House Australia
Edition: 4th edition
Audience: General / adult, Professional and scholarly
DIMENSIONS
Spine width: 42.0mm
Width: 132.0mm
Height: 198.0mm
Weight: 510g
Pages: 576
About the Author
Nicholas Humphrey is the author of The Pocket Home Buyer's Guide.
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