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The Penguin Small Business Guide: the complete reference handbook for small to medium enterprises

Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The Penguin Small Business Guide by Nicholas Humphrey serves as an essential reference for navigating the complexities of starting and managing a small to medium enterprise. It provides practical advice on developing business plans, securing financing, understanding legal obligations, and marketing strategies. The book is structured to offer clear guidance for entrepreneurs at various stages of their business journey, helping them make informed decisions and achieve sustainable growth.
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Format: Paperback / softback
$3300
Elsewhere:
$3600
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This comprehensive handbook might appeal to you if you're looking to start or grow a small business, as it covers a range of essential topics from financial management to marketing strategies. Whether you're a novice entrepreneur or an established business owner, the book's practical advice and real-world examples can provide valuable insights to help navigate the complexities of running a small to medium enterprise.

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The Penguin Small Business Guide: the complete reference handbook for small to medium enterprises

Whether you already own a small or medium business, or you are thinking of buying or starting one, this guide will keep you up-to-date with the changing face of Australian small business.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Whether you already own a small or medium business, or you are thinking of buying or starting one, this guide will keep you up-to-date with the changing face of Australian small business.

It gives advice on:

  • Preparing a business plan
  • Effective marketing and public relations strategies
  • How to comply with the new workplace relations legislation
  • Understanding your key legal and regulatory obligations
  • Making the most of the Internet and e-commerce
  • Preparing financial statements and forecasts
  • Raising money
  • Minimising risk exposure and tax obligations

It also includes case studies of successful business owners - from Dick Smith and Gerry Harvey in Australia to Richard Branson and Bill Gates.

The Penguin Small Business Guide: the complete reference handbook for small to medium enterprises by Nicholas Humphrey is your definitive guide to thriving in the small business arena.

Book Details

INFORMATION

ISBN: 9780143203476

Publisher: Penguin Random House Australia

Format: Paperback / softback

Date Published: 28 June 2010

Country: Australia

Imprint: Penguin Random House Australia

Edition: 4th edition

Audience: General / adult, Professional and scholarly

DIMENSIONS

Spine width: 42.0mm

Width: 132.0mm

Height: 198.0mm

Weight: 510g

Pages: 576

About the Author

Nicholas Humphrey is the author of The Pocket Home Buyer's Guide.

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