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The New Successful Large Account Management

How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The New Successful Large Account Management offers strategies and insights for effectively managing and growing relationships with large accounts. It details the process of identifying key clients, understanding their needs, and developing tailored solutions to enhance business value. The book serves as a guide for sales professionals eager to improve their approach and achieve sustainable success in managing major client relationships.
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Format: Paperback / softback
$7899
Elsewhere:
$8200
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're seeking effective strategies for managing large client accounts and enhancing sales performance. It's particularly beneficial for business professionals who aim to build mutually rewarding relationships with their most significant clients, ensuring both growth and sustainability in the competitive landscape of business and entrepreneurship.

Book Hero thinking about your next read

Protect and strengthen key accounts with this hard-hitting, no-nonsense guide to managing important business relationships.

Provides guidance on devising a strategic action plan for managing key accounts Helps practitioners build long-term relationships with clients, managing them effectively and profitably Addresses how to improve competitive positions in important accounts and move the relationship up the buy-sell hierarchy "Key insights into how to close more business and introduce winning sales systems to the entire organisation." In-Store Magazine

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Whatever a company's sales revenue, chances are that a majority comes from a few crucial accounts. The New Successful Large Account Management, ideal for sales directors, managers and executives, shows businesses how to protect and develop those critical accounts they can't afford to lose.

Based on the proven Miller Heiman Large Account Management Process, which is used successfully by some of the world's largest companies, it is crammed with examples of real success stories and proven strategies to keep customers coming back.

By following the clearly defined and dynamic approach to the account planning process, readers will close more business and introduce winning sales systems into their organisation.

Book Details

INFORMATION

ISBN: 9780749462901

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 June 2011

Country: United Kingdom

Imprint: Kogan Page Ltd

Edition: 3rd Revised edition

Audience: Professional and scholarly

DIMENSIONS

Spine width: 12.0mm

Width: 156.0mm

Height: 235.0mm

Weight: 310g

Pages: 192

About the Author

Robert B Miller of Miller Heiman, a global leader in sales training, brings almost 40 years' experience in sales, consulting and executive management to help clients succeed in the sales arena. Stephen E Heiman, the former President, CEO and Chairman of Miller Heiman, has worked in sales development for over 30 years. Tad Tuleja is Miller Heiman's staff writer. They are also the authors of the other Miller Heiman best-sellers, The New Strategic Selling and The New Conceptual Selling.

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