The New Science of Customer Relationships

A practical strategy guide for building profitable customer relationships using the latest AI science and tech

The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne guide you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.

In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations, enabling you to use the tools to realise tangible financial results.

Inside the book:

• Tips for using generative AI to analyse customer responses and extract actionable insights about their feelings and thoughts.
• Specific tools and technologies you can utilise to collect customer data and conduct effective analytics to improve your products and services.
• Discussions of ethical guidelines to guide your organisation's data and customer communication practices.

Perfect for marketers, sales team leaders, technology professionals, and anyone responsible for evolving their company's customer relationships, The New Science of Customer Relationships is a hands-on playbook that explains the science of the latest customer communication technologies and walks you through exactly how to implement them.