Eric Siegel

Is your data strategy ready for the next wave of analytics? Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential—and your competitors will be gaining speed while you fall...

"Mesmerizing & fascinating..." - The Seattle Post-Intelligencer "The Freakonomics of big data." - Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day. Rather...