The Martech Handbook

Name: The Martech Handbook
Brand: Unknown
SKU: 9781398606449
Price: 44.0 NZD
Availability: InStock

Build a Technology Stack to Attract and Retain Customers

By Darrell Alfonso

Summary

The Martech Handbook by Darrell Alfonso is an insightful guide that explores the intersection of marketing and technology. The book provides practical strategies for leveraging marketing technology to enhance business operations and drive growth. It offers a comprehensive overview of tools and techniques that can be used to improve customer engagement and optimise marketing efforts, making it a valuable resource for professionals in the field of business and entrepreneurship.
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Format: Paperback / softback

$44⁰⁰

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The Martech Handbook

$44⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're keen on discovering how to expertly navigate the rapidly evolving landscape of marketing technology. It's ideal for those looking to gain insights into leveraging data and automation to enhance their marketing strategies and drive business growth. Whether you're a marketing professional or a business entrepreneur, this guide offers practical advice on integrating and managing technology to maximise marketing efficacy.

The Martech Handbook

Create and manage a powerful marketing technology stack that will add value and connect all key areas of marketing, with this jargon-free and easy-to-follow guide.

Description

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.

It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation, and lead management, to reporting and analysis, as well as designing and orchestrating a tech stack that brings them all together.

The Martech Handbook also explores getting buy-in, scaling martech within organisations depending on their needs, size, and budget, as well as measurement, monitoring, and governance. Written by an award-winning martech leader, it features case studies and examples from companies including General Electric, Tealium, and Iterable, alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The Martech Handbook by Darrell Alfonso has been praised for its insightful exploration of marketing technology and operations. Reviewers commend the book for making the complex field of martech accessible to both beginners and seasoned professionals, offering a comprehensive overview that is valuable for marketing leaders and technology strategists. It is highlighted as essential reading for understanding the current and future landscape of martech, providing practical guidance for deploying effective technology strategies to enhance customer engagement and business growth.

Book Details

INFORMATION

ISBN: 9781398606449

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 August 2022

Country: United Kingdom

Imprint: Kogan Page Ltd

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 15.0mm

Width: 155.0mm

Height: 235.0mm

Weight: 395g

Pages: 256

Collections

Business & Entrepreneurship Business Innovation & Creativity Business Leadership & Management Business Strategy & Negotiation Darrell Alfonso Marketing & Sales Non-Fiction Technology & Digital Transformation in Business

About the Author

Darrell Alfonso is an award-winning Martech leader with 15 years' experience managing marketing technology at startups and the world's leading enterprises. Based in California, he leads marketing operations at Amazon Web Services and has consulted for Fortune 500 companies such as GE, Abbot Labs and AT&T. He was named a Top Martech Marketer to Follow in 2020 by Martech Alliance and is a two-time Adobe Marketo Champion. He is also a marketing instructor and was previously VP of Communications at the American Marketing Association.