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The Future of B2B Marketing

Harnessing AI to Unlock Smarter Decisions
By Luan Wise
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Brief Description
B2B marketers face unique challenges, including non-linear buyer journeys, multiple decision-makers, and long sales cycles, alongside the (mis)perception of their work being boring and lacking in creativity. Written by a seasoned industry practitioner, The Future of B2B Marketing offers original insights and guidance into the evolving... Read More
Format: Hardback
$6100
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Releases 24th December 2026 (Approx. Date) Pre-order  "The Future of B2B Marketing" now to secure your copy from our first shipment

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54% of marketers believe AI will significantly impact how they work over the next year. This book shows how harnessing this technology can deliver more efficient, impactful B2B marketing strategies.

54% of marketers believe AI will significantly impact how they work over the next year. This book shows how harnessing this technology can deliver more efficient, impactful B2B marketing strategies.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

B2B marketers face unique challenges, including non-linear buyer journeys, multiple decision-makers, and long sales cycles, alongside the (mis)perception of their work being boring and lacking in creativity.

Written by a seasoned industry practitioner, The Future of B2B Marketing offers original insights and guidance into the evolving B2B landscape, showing how artificial intelligence can be applied at every stage of the buying journey – from capturing awareness from the right audience and generating quality engagement through to optimising measurement and performance.

It serves to both guide experienced professionals while also supporting those new to the industry, offering reminders, confidence-building, and practical approaches for navigating the everyday complexities of B2B marketing.

Combining research, frameworks, case studies, and career-focused advice, this book helps marketers embrace new technologies and learn how to put AI into practice, using their own judgement and expertise to act effectively – and ultimately make smarter decisions.

Book Details

INFORMATION

ISBN: 9781399429948

Publisher: Bloomsbury Publishing PLC

Format: Hardback

Date Published: 26 November 2026

Country: United Kingdom

Imprint: Bloomsbury Business

Audience: General / adult, Professional and scholarly

DIMENSIONS

Spine width: 28.0mm

Width: 160.0mm

Height: 238.0mm

Weight: 460g

Pages: 264

Collections

Business & Entrepreneurship Computing & Technology Education & Reference Luan Wise Marketing & Sales Non-Fiction Non-Fiction Pre-Orders Pre-order Books Pre-Order Business & Entrepreneurship Pre-orders Pre-orders by Release Date Technology & Digital Transformation in Business

About the Author

Luan Wise has over 25 years of agency, client-side, and consultancy experience. She is a chartered marketer, fellow of the Chartered Institute of Marketing (FCIM), and is currently pursuing a PhD by Portfolio at the University of Lancashire. Alongside consultancy projects, Luan delivers industry talks and training workshops for professional bodies, university business schools, and organizations across the world.

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