Smart Social Media

You might be using ‘social media’ every day, but are you maximising its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business’s growth, and Luan Wise is here to help.

Written by a recognised trainer for both LinkedIn and Meta, Smart Social Media is grounded in insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that emphasise the importance of using social media strategically to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.

Drawing insights from real-life case studies and success stories, Luan Wise breaks down the most critical issues, including:

• Understanding how social media marketing can drive growth for your business
• Knowing how to build a strong brand presence on relevant social media platforms
• Using social media to guide buyers through their journey from awareness to advocacy
• Recognising the benefits of collaborations, partnerships, and online communities to support business growth