The Elements of Choice

Name: The Elements of Choice
Brand: Allen & Unwin
SKU: 9780861541188
Price: 42.99 NZD
Availability: InStock

Why the Way We Decide Matters

By Eric J. Johnson

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Summary

In The Elements of Choice, Eric J. Johnson explores the unseen dynamics of decision-making. The book delves into how the design of choices impacts our decisions, revealing that seemingly small factors have powerful effects on our daily choices. Johnson offers insights into how we can better understand and harness the architecture of choice to make decisions that truly align with our intentions.
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Format: Hardback

$42⁹⁹

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The Elements of Choice

$42⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're curious about understanding the hidden forces that shape our decisions. It explores how choice architecture can influence outcomes, offering insights into making more informed choices in everyday life. Perfect for anyone interested in psychology, decision-making, and personal growth.

The Elements of Choice

First, this book will change how you see the world.

Then you will change how others see it.

First, this book will change how you see the world. Then you will change how others see it.

Description

How do you get people to donate their organs? What’s the trick to reading a wine list? What’s the perfect number of potential matches a dating site should offer?

Choice architects have amazing power, and when you become aware of their influence, you see it everywhere. Knowing about their tools changes you. You realise that when you present choices to other people, you wield influence. Whether you know it or not, you can coerce influence already.

The Elements of Choice doesn't simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like – that is, both moral and effective.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The Elements of Choice by Eric J. Johnson is highly praised for its examination of decision-making and choice architecture. Reviews highlight the book's insight into how our choices are influenced by the way options are presented, offering both practical advice and engaging storytelling. Esteemed authors and experts commend Johnson for his clarity and depth, considering this work an essential read for anyone interested in understanding and improving decision-making processes.

Book Details

INFORMATION

ISBN: 9780861541188

Publisher: Oneworld Publications

Format: Hardback

Date Published: 10 February 2022

Country: United Kingdom

Imprint: Oneworld Publications

Illustration: integrated grayscale illustrations

Audience: General / adult

DIMENSIONS

Spine width: 34.0mm

Width: 146.0mm

Height: 225.0mm

Weight: 0g

Pages: 400

Collections

Business & Entrepreneurship Education & Reference Eric J. Johnson Mindset & Self Help New Year, New You Non-Fiction Personal Development Philosophy & Psychology Science & Nature Self-Help & Personal Development

About the Author

Eric J. Johnson is Norman Eig Professor of Business and director of the Center for Decision Sciences at the Columbia Business School. His academic awards include the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, Fellow of the Association of Consumer Research and an honorary doctorate in behavioural economics from the University of St. Gallen in Switzerland.