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The Brand Mapping Strategy
Design, Build, and Accelerate Your Brand
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Check link for latest rating. ( 105 ratings, 7 reviews)
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Format: Paperback / softback
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The Brand Mapping Strategy
$5700
Unit price
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Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
If You Don't Define Your Brand, Someone Else Will Define It for You
Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default. This enables them to gain greater influence in their industries and companies, and become thought leaders in their fields.
The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real-life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:
- Develop an overall blueprint for their brand using the Brand Mapping Process
- Determine which online tactics (and in what combination) will work for their brand
- Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large
- Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation
- Leverage content effectively and efficiently to build their brand
- Develop a marketing and social media strategy using the right platform
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Reviews of The Brand Mapping Strategy by Karen Tiber Leland highlight it as a valuable resource for executives and entrepreneurs, offering insightful guidance on building personal and corporate brands. The book is praised for its warmth, wit, and practical advice on enhancing brand identity and leadership presence. Reviewers emphasize its relevance in today's competitive landscape, appreciating its structured approach to turning branding into a measurable asset.
Book Details
INFORMATION
ISBN: 9781599185897
Publisher: Entrepreneur Press
Format: Paperback / softback
Date Published: 30 June 2016
Country: United States
Imprint: Entrepreneur Press
Illustration: Illustrations
Audience: General / adult
DIMENSIONS
Width: 152.0mm
Height: 228.0mm
Weight: 269g
Pages: 224
About the Author
Karen Leland is the best-selling author of seven books and a freelance writer who has been published in Self, Woman's Day, Spirituality & Health, Entrepreneur, the Los Angeles Times, and others. In addition, she is the founder of Sterling Consulting and Marketing Group. Her clients have included Apple Computer, American Express, Marriott Hotels, Johnson & Johnson and others. She is also a popular speaker for business groups including the Young Presidents' Organization, American Management Association and Direct Marketing Association.
Leland is a frequent guest of the media and has been interviewed for her expertise by The New York Times, Fortune, Inc., Oprah, The Today Show, CNN, The Wall Street Journal and others. Karen has also written extensively for the online market with featured articles in CNBC.com, All Business.com, Salon.com, The Huffington Post and PsychologyToday.com. She lives in Tiburon, CA.
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