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The Art of Woo
Using Persuasion to Sell Your Ideas
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The Art of Woo
$3799
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Shell and Moussa aim to help readers get attention and sell their ideas through strategic relationship-based persuasion, or "woo"-or "winning others over. " The authors consider wooing to be one of the most important skills in a manager's repertoire; while the concept may seem simple, mastering it is an art.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits readers best and how they can make the most of their natural strengths. The authors also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono.
Whether introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo strengthens persuasion skills for readers in business, academia, and other fields involving the use of influence.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Art of Woo by Richard Shell is praised for its practical approach to influencing others and mastering persuasion. Reviewers appreciate the authors' insightful framework, blending psychological principles with real-world strategies. Many find it beneficial for professionals in negotiations and leadership roles, highlighting its clarity and applicability in business situations.
Book Details
INFORMATION
ISBN: 9781906465223
Publisher: John Wiley and Sons Ltd
Format: Paperback / softback
Date Published: 15 August 2008
Country: United Kingdom
Imprint: Capstone Publishing Ltd
Audience: Professional and scholarly
DIMENSIONS
Spine width: 19.0mm
Width: 156.0mm
Height: 234.0mm
Weight: 510g
Pages: 320
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