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The Art of the Start 2.0
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
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Check link for latest rating. ( 29,184 ratings, 711 reviews)
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Format: Paperback / softback
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See moreShows you how to deploy all these new tools. This book helps you master the fundamental challenges that have not changed: building a strong team, creating a product or service, and facing down your competition.
The Art of the Startis the classic bestselling guide to launching and making your new product, service or idea a success.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
The classic bestselling guide to making your new product, service or idea a success.
Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing.
Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Art of the Start 2.0 by Guy Kawasaki is highly praised as an essential handbook for entrepreneurs. It is noted for its practical advice, engaging wisdom, and humour, offering insights into both the successes and challenges of entrepreneurship. Reviewers highlight it as an indispensable read for anyone looking to start and grow a business, with endorsements from influential figures across various sectors.
Book Details
INFORMATION
ISBN: 9780241187265
Publisher: Penguin Books Ltd
Format: Paperback / softback
Date Published: 05 March 2015
Country: United Kingdom
Imprint: Penguin Books Ltd
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 20.0mm
Width: 129.0mm
Height: 198.0mm
Weight: 234g
Pages: 336
About the Author
Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.
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