The Age of Influence

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.

We are amidst an unprecedented digital transformation, and tapping into this change is vital for any brand in today’s climate. Social media has democratised authority and influence, and information is created and consumed in ways that are constantly evolving.

Internationally-recognised social media marketing expert Neal Schaffer explains how this shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message credibly and authentically.

In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:

• Identify, approach, and engage the right influencers for their brand or product.
• Determine what resources to put behind influencer campaigns.
• Manage the business side of influencer marketing, including tools that will help measure ROI.
• Develop their brand’s social media voice to become an influencer in its own right.

This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.